Later started in 2014 as Latergramme, a visual planner for Instagram that lets users drag and drop posts onto a calendar. The company rebranded to Later in 2016 and gradually expanded to include Facebook, Twitter (X), Pinterest, LinkedIn, and TikTok. In 2023, Later acquired the influencer-marketing platform Mavrck and, by 2024, its homepage headline promised “unforgettable influencer marketing for legendary brands.” This pivot signaled a major shift: Later is now positioned as an influencer-m

Agorapulse is a social-media management platform with roots in Paris. It was created in 2011. The company expanded to the United States in 2013 and now serves customers around the world. Agorapulse’s core idea is to help social-media teams manage conversations, content, and reporting in one place. Agorapulse has a standout selling point in the social-media management space: true ROI measurement. The platform doesn’t just show likes or impressions, it connects your social posts and conversation

Planable is a social-media management platform that was started at a hackathon in Transylvania in 2016. The project gained traction quickly; it joined the Techstars accelerator in 2017 and reached 10,000 users by 2018. Planable was built to make collaboration and approvals between agencies/social-media managers and their clients easy. On their homepage, Planable heavily emphasizes this promise. This is where Planable truly stands out. Its instant, side-by-side collaboration and one-click appr

MeetEdgar (often simply called Edgar) is a social‑media management platform that launched in 2014. It's safe to say that Meetedgar is one of the oldest social media management platforms out there. It was created to help small business owners, bloggers, and freelancers save time on social posting by building an evergreen content library and recycling posts automatically. Evergreen content library becomes the unique value proposition for MeetEdgar as it gave an advantage over the competition at

Your Instagram bio is one of the smallest parts of your profile… yet it’s the highest-impact real estate you have. In just 150 characters, people decide whether to follow you, click your link, or keep scrolling.

TikTok has become a multi-billion-dollar engine, and TikTok Coins are at the heart of it. In 2023 alone, users globally sent an estimated $6.5 billion in virtual gifts during live streams. 

The holiday season is officially here, and if you’re on Instagram, you already know what that means: festive vibes, endless scrolling, and Black Friday deals.