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Latest — Sep 23, 2022

What Is Engagement and How Can you Calculate Your Engagement Rate?

The old age myth of believing that follower count is the superior metric to calculate social media success is officially debunked. It is called a vanity metric for a reason, after all. Then how can you showcase your value as a creator to brands? Well, it is all about engagement

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Youtube Announces Shorts Monetization for Creators.

In a shocking turn of events, Youtube has announced that Shorts will be monetizable by 2023. Creators will now earn 45% of the money generated from ads that run on their Shorts. Youtube also confirms that you don't have to be part of their Youtube Partner Program to get your

Follower Count VS Engagement Rate: Which Is the Superior Metric?

We have always looked at a creator’s follower count and determined their success online. As of late, follower count has proven to be unreliable to determine the influence of a creator. I mean look no further than this year’s VidCon. This year’s VidCon was a lavish affair,

Despite the pushback from users, Instagram is still steadfast in the “Tiktokfication” of the app

Do you ever wonder why your feed on Instagram looks exactly like your For You Page on Tiktok? Well, you are not alone. Instagram users have expressed their frustration with the current state of affairs in the app. In its efforts to stop Tiktok from complete and utter domination over

Best MeetEdgar Alternatives in 2022

One of the hottest and most practical evergreen content scheduling tools available right now is MeetEdgar. It’s a social media management tool that automates the entire process. From scheduling to curating and repurposing content, it does all odd jobs for you. However, MeetEdgar isn't the only tool for managing

The Best Buffer Free Alternatives in 2022

Are you looking for the best alternatives to Buffer? We’ve got you covered. Buffer is undoubtedly a popular social media scheduling tool, but it’s not for everyone. When compared to alternatives on the market, some consumers could feel their feature set is relatively constrained. Luckily, if Buffer isn’

The Best Time to Post on Social Media

Social media is one of the most effective methods to promote your business and the great content you're producing. However, that can’t be done randomly whenever you feel like it! Businesses need to take a more strategic approach. You must know that every successful brand on social media has

76 Engaging Instagram Posts Ideas for Small Businesses

Instagram is considered a powerhouse when it comes to social media marketing, and it’s pretty much expected that your brand will be on Instagram at this point. But Instagram is more than just a photo-sharing platform. From advertising to giving knowledgeable guidance and inspiration to holding contests and developing