Influencer marketing is big business. Do you want to know what else it is? Expensive. Be prepared to spend many thousands of dollars if you want to partner with “big-name” personalities. But don’t let that scare you away. There’s another option: micro-influencer marketing. Through this strategy, you can
I appreciate your time—so much that I won’t waste a second telling you something you already know: digital marketing tools are the secret sauce to spicing up your business. You know it, aren't you? So let's skip the sales pitch and go straight to the important part. Every
The online world is unstable, it's always shifting. Speaking of the unstable, on January 23, Meta announced it would be ending the Facebook Groups API on April 22, 2024. Let me tell you more… You are in a hurry? Here are some takeaways: * What: Meta is shutting down their Facebook
Have you ever heard about something called “The paradox of choice”? It simply means that the more choices you have the more difficult to choose, and it usually leads to inaction, indecision, and regret. You might be facing a similar issue: as a social media content creator with products or
Yes! It's live now! After numerous rumors circulated last week about this GPT store thing, tech people worldwide shared their predictions about it. Boom! 24 hours ago (it's January 10, 2024, for those reading this later), Sam Altman, the CEO of OpenAI, tweeted the following: It’s the official announcement
Hello there! 👋 How is it going? – Hold on a minute, articles usually don't start with 'hello.' This looks like a cold email. – Nevertheless, I have a feeling in my gut that you are a digital marketer. Social Media Manager, SEO specialist, Email Marketer, it doesn't matter. Did you know
Sorry, I lied to you. 🙂 This article isn't about a hack to increase your YouTube Short views... It's an approach to follow to maximize your YouTube Shorts views. This isn't a 'what-to-do' article; it's a 'how-to-think' article. So, if you're interested in learning how to approach YouTube Shorts for maximum
Only a few days after publishing an article about what is cross-posting, I found that many readers are most genuinely interested in Instagram cross-posting. Specifically, in automating their Instagram cross-posting. So… If you have any questions or concerns about Instagram cross-posting Or, if you want to learn how to set
Social media marketing is now just another part of the job, especially for Shopify merchants whose income relies on online exposure. Unlike traditional marketing channels, it is cheap and far more reaching. The many benefits of social media marketing don’t come without their downsides. Mainly, the time you will
So, If you clicked on this article (which you obviously did), you're likely an Etsy seller. Well, let me hit you with this harsh truth: Doubling your sales on Etsy or even just getting some good sales doesn't solely depend on how amazing your product is, how adorable your packaging
Let's consider the following scenario: You're engaging with your favorite clothing brand on Instagram, seeking information about the price of a garment you like. (They have someone named Castillo who manages the Instagram direct messages) After a few messages, you realize that you're not communicating with Castillo but with an
Are you familiar with the quote that says, “It doesn’t matter if you are the best; what matters is that people know that you are the best”? This is true in any business! If you are selling your goods on Squarespace, this quote applies to you as well. You