Following the Twitter rebrand to X, with ad revenue declining and subscription revenue becoming a core pillar. Now, it’s influenced by subscriptions, Premium engagement, and conversational activity, not raw reach.
It can feel like you’ve stepped into a maze of programs, requirements, thresholds, and payout models, each one different depending on where you publish. One platform pays for long-form storytelling, another for retention, another for community support.
The scroll is often the beginning of influence, not the end of it. Social media behavior doesn’t stop when someone swipes up. It continues quietly, cognitively, and over time, that invisible behavior shapes trust, familiarity, and future action.
Your TikTok bio is a drop in the bucket of your social media journey, but it carries more weight than most people realize.
TikTok has officially retired the old Creator Fund and replaced it with something far more performance-driven, the TikTok Creator Rewards Program.
If you're running a social media marketing agency in 2025 and you're still paying for Sprout Social, we need to talk. Not because Sprout Social is a bad tool. But because of what agencies actually need, you're probably overpaying by somewhere between 500% and
That massive audience has opened the door to something creators long wanted, real earning potential. Many influencers are now turning their daily Stories into steady income, and some have even scaled their Snapchat presence into full-time careers.
SocialBee is a social-media management platform that has been serving solopreneurs, small businesses and agencies since 2016. It aims to be an all-in-one social media toolkit, letting users create, schedule, publish, collaborate, engage and track results from a single tab. SocialBee’s standout features include AI-powered content creation, which generates
Later started in 2014 as Latergramme, a visual planner for Instagram that lets users drag and drop posts onto a calendar. The company rebranded to Later in 2016 and gradually expanded to include Facebook, Twitter (X), Pinterest, LinkedIn, and TikTok. In 2023, Later acquired the influencer-marketing platform Mavrck and, by
Agorapulse is a social-media management platform with roots in Paris. It was created in 2011. The company expanded to the United States in 2013 and now serves customers around the world. Agorapulse’s core idea is to help social-media teams manage conversations, content, and reporting in one place. Agorapulse has
Planable is a social-media management platform that was started at a hackathon in Transylvania in 2016. The project gained traction quickly; it joined the Techstars accelerator in 2017 and reached 10,000 users by 2018. Planable was built to make collaboration and approvals between agencies/social-media managers and their clients
MeetEdgar (often simply called Edgar) is a social‑media management platform that launched in 2014. It's safe to say that Meetedgar is one of the oldest social media management platforms out there. It was created to help small business owners, bloggers, and freelancers save time on social posting
