Most social media tools promise the same things, more content, less work, and a set-it-and-forget-it workflow. But once you actually start using them, especially at scale, you realise how much manual effort is still involved behind the scenes.
At first glance, MeetEdgar and Nuelink look like they solve the same problem. The moment you move beyond basic scheduling, you start to notice where things hold up and where they don’t. What feels simple at the beginning can quickly turn into a limitation.
Instead of treating Facebook as the final destination for your content, it becomes the starting point. A hub. A place where ideas are created, tested, and then crossposted outward to other platforms where different audiences exist.
Crossposting, reposting, and repurposing are often treated as interchangeable. They are not. Each serves a different purpose, works best in different situations, and impacts growth in very different ways.
Each week we crawl through TikTok. We dig through the For You page, monitor rising audios, track repeatable formats, and analyze what’s getting real traction, saves, comments, and shares.
Every week, we scour the Instagram to bring you the trending Instagram reel audios that you cannot miss.
Your Instagram posts, your reels, your carousels, even your long-form videos, all of that can become TikTok content
If there’s one platform people are desperate to automate, it’s Instagram. Not because they’re lazy, but because Instagram quietly became the most demanding platform.
Social media automation is having a moment. Every week, there’s a new tool, a new “AI-powered” promise, and a new workflow that claims it’ll save you hours of work. And honestly? Automation can save time when it’s done right.
The algorithm rewards recognition. If a post could belong to five different brands, it belongs to none, and it performs exactly like that. Not because their content is bad, but because it’s unclear.
Rage-bait is content designed to provoke disagreement or moral outrage to drive engagement. It works fast, it spreads far, and it’s tempting for brands chasing a quick fix.
Following the Twitter rebrand to X, with ad revenue declining and subscription revenue becoming a core pillar. Now, it’s influenced by subscriptions, Premium engagement, and conversational activity, not raw reach.