You’ve probably noticed it. Some posts get all the love, likes, shares, comments, and saves while others get crickets. The difference? It’s not always the quality. Sometimes, it’s the mirror.
It’s easy to get caught up in likes, shares, and comments, those immediate numbers that make us feel like we’re winning the engagement game. But recently, there’s been a shift. It seems now the focus is on the “save” metrics.
Every brand, creator, and business has them: the followers who scroll, lurk, and maybe even like a post here and there but never comment, share, or respond. Your followers are watching, but they’re not talking.
From sassy tweets to meme-driven TikTok videos, this “unhinged” approach is reshaping how companies engage with audiences. But what exactly is unhinged brand marketing, and why is it working? Let’s break it down.
The right tools can save time, streamline workflows, and help social media managers like you stay on top of their game. From scheduling posts efficiently to analyzing engagement trends and optimizing content, these extensions are game-changers.
Link in Bios have become crucial tools for driving traffic, engagement, and sales. However, simply adding a link isn’t enough. To truly capitalize on the potential, you need to track performance, understand what works, and continuously refine your strategy.
Edutainment is making waves on social media, and it’s easy to see why. Today, audiences crave engaging content that both entertains and educates. With the rise of platforms like TikTok and Instagram, short-form, interactive, and fun content is more popular than ever.
Organic reach on social media isn’t what it was once cracked up to be. Once upon a time in the not-so-distant past, businesses and creators could post content and see it spread far and wide, without spending a single dime. But does this mean organic social media is dead? Not quite.
TikTok isn’t just a social platform anymore, it’s a search engine. Users are turning to TikTok for recommendations, reviews, and how-tos instead of Googling them. Google is losing its dominance in search little by little, whether it’s to social media or AI.
Instagram SEO plays a bigger role in your growth than you might think. The right keywords, hashtags, and engagement strategies can help more people discover your content, but it’s not just about visibility.
Misinformation spreads fast on social media, often outpacing the truth. It has become so ingrained in our daily online experience that we barely question it anymore, and 2024 was a particularly big year for misinformation.
The first comment isn’t just an afterthought to those who know better, it’s a weapon for boosting engagement, influencing conversations, and even working with social media algorithms to get your content seen by more people.