Every week, we scour Instagram to bring you the trending Instagram reel audios that you cannot miss. Every day, new audios pop off, random formats go viral, and suddenly everyone is pointing at text bubbles or using the same sound in completely different ways. And if you’re running a business or building as a creator, it can feel impossible to keep up.
So we decided to do the scrolling for you.
Each week, we dig through the internet, explore what’s gaining traction, and handpick the Instagram audios and trends that actually make sense for businesses and creators, not just dances or memes, but formats you can realistically recreate on your own channel, for your products and services.
We tell you what’s trending. Why it’s working. And how you can create it with all the tools you need.
Don't forget, you can use Nuelink to crossposting all of your Instagram content to your other platforms. Only post to one platform, and reap the views from all of your channels.
Let's dig in!
February Top Trending Reels
- The “Life Would Suck Without You” Trend: Use this trend for your product launch, office tours, or simply meeting up with the people you love.
- The Someone New” Trend: Use this sound to share your opinions or lay down the rules for specific topics in your niche, whether it’s your non-negotiables, hot takes, or the standards you swear by.
- The “World We Knew” Trend: Use this trend to show off the aesthetic, polished version of your life, perfect for product photos and businesses.
- The “LOL” Trend: Use this trend to describe a funny situation that made you laugh out loud.
- The “Where The Hell” Trend: Use this sound to boost any video with high-energy, main-character vibes. Add it to any type of content, and it can be used for any niche.
- The “POV Work” Trend: Use this sound to show what “crunch time” really looks like. Pair dramatic music with fast, intense clips of you working, editing, and stressing to highlight how much effort goes into every post.
- The “Let’s Have Some Fun” Trend: Use this sound to spotlight product features, outfit details, or introduce the team with perfectly timed beat drops.
- The “Amor Eterno” Trend: Use this sound as your go-to track for product launches or B-rolls, versatile and perfect for any niche.
January Top Trending Reels
- The “I want to Thank Me” Trend: Use this sound and start the year strong with a mic-drop thank-you speech to someone who truly matters, you.
- The “Girl to Girl” Trend: Use this classic audio to share the advice you’d give your followers as we start the new year.
- The “Side-eye” Trend: Use this sound to call out a phrase that gives you instant ick, then turn that cringe moment into content by pairing it with one of your favorite side-eye memes.
- The “What Do You Do All Day?” Trend: Use this trend to show your average day at the office, and how work somehow keeps you running in circles.
- The “Actually” Trend: Use this trend if you’ve ever been this close to finishing a project, only for a last-minute disaster to ruin everything.
- The “I just Want You” Trend: Use this trend to showcase your products and highlight what the people want.
- The “That’s The Way I Like It” Trend: Use this sound when you’re unbothered by opinions and fully owning your habits.
- The “Like It’s A Reality TV Show” Trend: Use this sound to turn behind-the-scenes work chaos into reality TV moments by adding some dramatic editing.
If you try any of these audios or formats, tag us on Instagram we love seeing how different businesses and creators make a trend their own. The best part of a trend is in how you make it your own.
If you need more ideas, we have you covered. Download our 2026 content calendar, it gives you ready-to-use prompts and content ideas for all year round.
