Best Marketing Automation Tools for Your E-commerce Businesses in 2022

As a growth manager or marketing expert, it takes a lot of hard work to run an e-commerce store that may need extra help to manage. As there are too many duties to complete and not enough time to give to business growth. From managing marketing operations and SEO to improving your digital content.

So to make sure to generate results without burning out, you must make sure you are staying on top of your marketing campaign, user reviews, and customer service. You can either engage many professionals or invest in e-commerce marketing automation.

Automation is playing an increasingly important part in the future of technology, and it’s no wonder that we're seeing more businesses aim toward it. As you may already be aware, automation may help you save time and money.

That’s why in this blog post about e-commerce automation tools, we will go through the most important tools for automating an e-commerce site.

What is e-commerce automation?

E-commerce automation is a software, tool, or application that is used to reduce the number of duplicated, time-consuming, and difficult activities. When a large number of jobs must be accomplished, automation comes in handy. This enables businesses to expand and correctly focus their work.

This procedure includes managing and regulating repetitive procedures with e-commerce marketing automation software. This frees up human resources to focus on software management or other tasks.

Why You Should Automate Your Business

The purpose of automation is to make life easier for you and your team, but that is not the only reason this type of software is necessary.

One of the huge benefits of marketing automation tools is that it helps you target the right people at the right time. According to Invespcro data, 77% of marketers claim an increase in conversions due to marketing automation.

There are various benefits to employing e-commerce marketing automation technology, including:

• Saving time and money.
• Reducing human error.
• Improving productivity.
• Enhancing the ability to generate more and better-qualified leads.

Types of marketing automation seen in e-commerce

The purpose of automation is to make life easier for you and your team, but that is not the only reason this type of software is necessary.

One of the huge benefits of marketing automation tools is that it helps you target the right people at the right time. According to Invespcro data, 77% of marketers claim an increase in conversions due to marketing automation.

There are various benefits to employing e-commerce marketing automation technology, including:

• Saving time and money.
• Reducing human error.
• Improving productivity.
• Enhancing the ability to generate more and better-qualified leads.

Types of marketing automation seen in e-commerce

Here are by far the most popular types of marketing automation strategies that should be used by any e-commerce business:

• Email marketing automation.
• Automated workflows.
• Customer analytics.
• Creating and maintaining landing pages.
• Optimizing product pages.
• Omnichannel automation.
• Optimizing the checkout process.

There are tons of platforms out there offering automated solutions of all kinds, but we brought to you today a list of eCommerce automation tools that can be combined with Shopify, WooCommerce, and other platforms via APIs or scripts each from one category.

• Avada:

Avada Email Marketing is a robust machine for businesses to convert e-customers and build their trust automatically. No time and effort required. It will support sending numerous messages via omnichannel, keeping purchasers updated with sales campaigns, orders, and events, etc. Having this all-in-one Email Marketing app, online stores can maximize their profits with some clicks. You can always try their free plan or the 14-day trial from here.

• Omnisend:

Omnisend, one of the market's leading marketing automation platforms for e-commerce, is known for its simple email templates. The program is intended to address issues particular to e-commerce marketers, such as minimizing cart abandonment and driving product reviews.

• Verloop:

A popular platform for automating conversational support and assistance for eCommerce companies. Verloop.io is a recipe builder that allows you to automate FAQs, demo scheduling, proactive communication, and other tasks. The AI-powered eCommerce automation platform also helps you acquire leads, engage consumers, and provide assistance in any manner feasible.

• Linkee

Linkee is an AI-powered link-building automation tool designed to streamline and enhance your link-building campaigns. It simplifies the process by allowing users to pick campaign types, vet sites for quality and relevancy, and find verified email contacts, all within one platform. With a growing database of 12 million websites and advanced filtration features, Linkee ensures that your outreach efforts are targeted and effective. The tool categorizes websites by industry and niche, and integrates with third-party email finders for comprehensive contact acquisition.

• Aument:

Shoppers expect brands to understand them, but few e-commerce stores can hire teams of data scientists, analysts, and marketers. There’s a gap between access to customer data and the capacity of online stores to actually use this data, meaningfully. The Aument bridge that gap with a toolbox of plug-and-play automation that drives purchases, at the click of a button.

• Nuelink:

Another e-commerce automation solution that allows you to advertise your online business on Twitter, Facebook, LinkedIn, and Instagram. By only scheduling posts, they will be published automatically to the chosen channel. Which helps advertise online businesses quickly on social media networks.

• Sage

Sage delivers a variety of specialized solutions, including its non-profit accounting software tailored to the unique needs of non-profits. This software simplifies fund accounting, grant tracking, and donor management, helping organizations achieve financial transparency and compliance. Sage’s user-friendly tools make it easier for non-profits to focus on their mission while effectively managing their finances.

• QuickBooks:

Leading online accounting software that provides a comprehensive solution for e-commerce companies. Allowing users to produce invoices, generate reports, and track expenditures. Small to medium-sized enterprises benefit the most from this solution that organizes and manages many duties in one location.

• Marketo:

A practical eCommerce automation platform for developing solid connections, managing customer accounts, scaling marketing operations, and converting visitors to online businesses. It provides eCommerce business owners with innovative solutions for client retention and loyalty. It assists in charting the customer journey, segmenting consumers, and reaching out to them.

• OptinMonster:

It is a well-known popup and lead generation plugin that makes it easy to grow your email list in WordPress and convert website visitors into subscribers. It allows the creation of beautiful attention-grabbing opt-in forms that are proven to boost conversions and redirect users to certain sites based on the behavior detection criteria of the tool which increases sales and grows the business.

• IFTTT:

A tool that cannot be ignored. IFTTT is a software platform that integrates apps, devices, and services from various developers to initiate one or more automation using those apps, devices, and services. It is also considered one of the best marketing automation platforms for selling online shop items across several social media at once to reach a larger audience.

Wrapping Up:

Running an online shop requires a lot of effort and time to complete a huge number of duties daily.

Performing each activity, on the other hand, is difficult, and automation technologies are the best solution for this.

That's why e-commerce automation tools are the greatest way to help you operate an e-commerce business with less effort, customize the shopping experience, and enhance the efficiency of your online retail operations.