Is Twitter Blue Worth the Money for Your Small Business

Twitter Blue
Photo by Alexander Shatov / Unsplash

‌‌As a small business owner looking to connect with your customers on Twitter, you may have come across the term "Twitter Blue" and wondered what it is and if it's worth investing in.

In this blog, we'll give you all the information you need to know about Twitter Blue and help you determine if it's the right choice for your business.

Table of Contents:

What Is Twitter Blue?

How Much Does Twitter Blue Cost?

What Is Twitter Gold?

What Are the Pros of Twitter Blue?

What Are the Cons of Twitter Blue?

What Is Twitter Blue?

This can be particularly useful for businesses that use Twitter as a marketing tool.

Twitter Blue is a subscription service that allows users to access additional features and customization options for their Twitter experience. These features include the ability to undo tweets, organize their favorite tweets into collections, and access to a range of new app icons.

Additionally, Twitter Blue subscribers receive a dedicated customer support team to help them with any issues they may have. However, since Elon Musk's takeover, Twitter Blue had a little makeover.

Twitter will largely maintain its previous features. However, there will be one notable change regarding the checkmarks used to verify accounts' authenticity. Previously, all verified accounts were given a blue checkmark. Under the new system, verified companies will receive a gold checkmark, government accounts will receive a gray checkmark, and individual accounts will continue to be designated with a blue checkmark.‌‌

In an effort to prevent impersonation and misleading information on the platform, Twitter will implement a review process before granting any account a checkmark. This process will also apply when users change their handle, display name, or profile photo, causing them to temporarily lose their verification status until it is re-established through the review process. Although Twitter has not yet revealed the specifics of its verification process.

This can be particularly useful for businesses that use Twitter as a marketing tool, as they can easily curate their tweets to showcase their products or services. Additionally, the dedicated customer support team can help small businesses troubleshoot any issues they may have with their Twitter account.

How Much Does Twitter Blue Cost?

Twitter Blue is priced at $8 per month for those who sign up on the web and $11 per month for those who sign up through the app.

Twitter Blue is priced at $8 per month for those who sign up on the web and $11 per month for those who sign up through the app. This subscription service allows users to access the features on all supported platforms, including iOS, Android, and web. This means that small businesses who sign up for the service will be able to enjoy the benefits on all the platforms they use to access Twitter.

‌Existing Twitter Blue subscribers will also have the option to upgrade, cancel or auto-renew their subscription at the new price. This will allow small businesses to make changes to their subscription as their needs change.‌‌

It's worth noting that prices may vary by region, so small businesses should check their local pricing before subscribing to Twitter Blue. The subscription service is a great way for small businesses to enhance their Twitter experience and access exclusive features that can help them to connect with their customers, followers, and target audience.

‌‌What Is Twitter Gold?

The Gold checkmark will serve as a symbol of authenticity.

Twitter is making a significant change to its business account labelling system. Instead of the traditional "official" label, certain business accounts will now be designated with a gold checkmark. This checkmark will serve as a symbol of authenticity, indicating that the account is an official and verified representation of the business it represents.

‌‌If you're a small business owner and interested in applying for verification, you can do so now by visiting Twitter's website.

What Are the Pros of Twitter Blue?

Twitter Blue is a subscription service offered by Twitter that includes various features such as a blue checkmark badge, Bookmark Folders, Reader, Top Articles, undo tweet option, and personalization options for the app's interface.

The blue checkmark badge is a notable feature of Twitter Blue, but it does not indicate that the account has been verified according to Twitter's previous standards for verification. Instead, it simply indicates that the account has an active subscription to Twitter Blue. This can be confusing as accounts that were verified before the introduction of Twitter Blue still retain their original checkmarks, which are identical to the new Twitter Blue checkmark badge.

‌‌Additionally, Twitter Blue also offers features such as bookmark folders to organize tweets, an enhanced reading experience for tweet threads, a view of popular tweets and articles from accounts you follow, and an option to undo tweets. The subscription also gives access to custom navigation, custom app icons, and app color themes.

‌‌What Are the Cons of Twitter Blue?

Twitter Blue, like any other product, has its downsides. One drawback is that it is not an ad-free service. Despite paying for a subscription, you will still see ads on Twitter. Although there may be plans to offer a perk in the future where subscribers can see fewer ads, it is currently not available.

Additionally, Twitter Blue does not offer a free trial, so you cannot test the service before committing to a purchase. Furthermore, Twitter Blue subscriptions are generally non-refundable, with only a few exceptions.

‌‌When communicating with a company on Twitter, it is important to have the assurance that the account you are interacting with is indeed the official account of the company in question. Verification is a useful tool that helps to provide this assurance.

‌‌While there may be a nominal fee of $96 per year associated with verification, this cost is well worth it in order to ensure that your customers feel at ease about reaching out to you on Twitter. Whether you opt for the subscription or not, Nuelink can help you manage your Twitter marketing and ease your communication with customers.