If you are an already established TikToker or one who is hoping to dip their toes in social media marketing on the platform, you are probably well aware of all the platform has to offer. It is an essential platform to be on if you are a business owner who caters to Gen-Zers, a very sought-after demographic by advertisers.
In the last quarter, the platform has chattered all expectations of ad revenue as big corporations and social media marketers started to see the value of TikTok. Engagement rates are also quite high on the platform, especially with micro-influencers who have a loyal community behind them. Many people associate TikTok with cringy dances and challenges, but there is so much to it.
In today’s blog post, we will go in-depth about how TikTok as a platform can be leveraged to raise brand awareness and build a niche and loyal audience.
Table of Content:
Understand the Algorithm
Schedule and Plan Your content
Repurpose Your Content
Understand the Algorithm
The "For You" page is exactly that. It is tailored for you and that is why most users spend hours upon hours daily on the platform without even realizing it.
Before anything else, it is essential for any user to understand how the TikTok Algorithm works, it will be deciding your fate after all.
Unlike most social media platforms, although they are making changes to their algorithm to resemble that of TikTok, the short-form video platform doesn’t care who you are following. And this to some extent is what makes it so addicting. When you start using the app, the algorithm recognizes your interests based on your engagements, whether you skip a TikTok or not, and how long you watch a TikTok.
The "For You" page is exactly that. It is tailored for you and that is why most users spend hours upon hours daily on the platform without even realizing it. The way the TikTok algorithm is structured makes it very easy for people to get found and trend on the platform. All you have to do is create content that people want to watch, use your industry hashtags, and it will be shown to an interested audience.
Schedule and Plan Your content
TikTok content scheduling is the process of planning content for the app ahead using a social media management tool. Scheduling content for TikTok is important in terms of posting consistently and on time every single time.
Scheduling content is an amazing content marketing strategy for all platforms, TikTok included. If you are a business owner or a content creator who wants to promote their store, blog, or videos on the platform you will be saving a lot of time. We recommend Nuelink not only for social media scheduling but also automation.
Repurpose Your Content
Short-form videos are a prevalent form of content. Often, creators post their short-form videos only on one platform and neglect to engage a larger audience across platforms.
This is a good strategy to follow in your overall social media plan. Creating content takes much time and effort and cross-posting is one way to make the most out of your content.
Short-form videos are a prevalent form of content. TikTok, YouTube, Twitter, Instagram, Facebook, Pinterest, and even LinkedIn have their own version of short-form videos. Often, creators post their short-form videos only on one platform and neglect to engage a larger audience across platforms.
With cross-posting, a feature coming very soon to Nuelink, you can automate your Reels and Shorts as TikToks, and any other platform you choose to include in your automation.
This is a set-it-and-forget-it feature that will allow you to be active on TikTok, and other platforms without taking time out of your busy schedule to manually create and post your TikTok and write a nice caption.
TikTok was once an up-and-coming platform that you can avoid and focus on other more prominent platforms. However, it is now a leading player in the social media sphere with a lot of influence, especially with the demographics that matter the most for advertisers.
