Platforms like Pinterest, Instagram, and TikTok are seriously shaping how people shop online. The number of sales these platforms move to e-commerce brands is wild.
And if you’re using Squarespace, you’re not left out.
But, imagine something that automatically detects every time you add a product to your Squarespace store and instantly shares it on social media—with custom captions, hashtags, and everything done for you.
Sounds like a productivity dream, right?
Let’s see if this magical thing actually exists.
Does Squarespace have a built-in option to automatically share product posts on social media?
No, Squarespace does not have a built-in feature to automatically post or schedule product posts on social media. It allows you to manually share products to a few selective social media platforms immediately after sharing on Squarespace. It does not offer an option to automate or schedule these posts in advance.
Keep in mind that Squarespace only supports the following platforms:
- Tumbler
If you want to schedule product posts to be shared at a later time, or you want an automatic process to pull the new products and share them on social media without manual interaction from you, you'll need to use a third-party social media automation tool like Nuelink.
Nuelink lets Squarespace store owners automatically share both new and old products on Pinterest, Instagram, TikTok, and other major platforms. Each post will have its relevant caption, hashtags, and customization options to make your product posts look natural, helping turn your social media followers into buyers.
Discover how Nuelink can automate your Squarespace social media marketing with its features by heading to the following source 👇
Automatically Share Your SquareSpace Products On Social Media
How to Automatically Share Squarespace Products to Social Media
Step 1: Open a Nuelink Account
Sign up for Nuelink’s 14-day free trial and start automating your Squarespace product posts instantly across 12+ platforms.
Step 2: Connect Your Social Media Channels
Once inside, connect the social media platforms where you want to share your Squarespace products.
💡 Nuelink supports all major platforms, including Instagram, Pinterest, and TikTok.
To learn more about connecting your channels, check out these resources:
📺 Connect Channels YouTube Playlist
📖 Connect Channels Help Articles
Step 3: Create an Automation
1️⃣ In the left menu, click ‘Automations’ → ‘Add Automation’.
2️⃣ Select ‘eCommerce’ → ‘Squarespace’.
Step 4: Add Your Store Link
Paste your Squarespace store URL to start the automation.
💡 Want to share only a specific category? Just paste the URL of that category instead.
Step 5: Select How You Want Captions to Be Generated
Option 1: AI-Generated Captions
Enable AI captions and provide a custom prompt.
💡 Example: "Write a fun, engaging caption for this product: {{title}}. Keep it under 280 characters."
Option 2: Use Predefined Variables
Create caption templates with dynamic variables like:
{{title}} → Product title
{{link}} → Product URL
{{website}} → Your Squarespace store’s link
💡 Example: "New in stock: {{title}}! Grab yours now 👉 {{link}}."
You can add multiple variations for variety!
Step 6: Create a New Collection
Keep “Create a new collection for this automation” enabled to automatically organize your Squarespace product posts.
✔ Adjust social media channels
✔ Set posting schedules
✔ Configure advanced settings
Step 7: Set the Posting Frequency
Choose how often Nuelink should check for new Squarespace products and post them.
💡 Example: Set it to “Every 24 Hours” if you regularly add new products.
Step 8: Choose Whether to Import Past Products
Turn ON to share both past and new products.
Turn OFF to share only new products moving forward.
Step 9: Set Up Automatic Follow-Up Comments
Boost engagement by enabling automatic comments after a set time delay or based on engagement (likes, comments, clicks).
💡 Example: Post a comment 1 hour after the original post, saying "Limited stock left! Grab yours here: {{link}}."
Step 10: Filter Your Squarespace Products with Smart Conditions
Want to share only certain products? Use Smart Conditions:
- Include products with specific keywords (e.g., “new,” “handmade”)
- Exclude products with certain words (e.g., “sold out,” “pre-order”)
💡 Example: Want to only post “New Arrivals”? Add “new” under Include, and Nuelink will only share Squarespace products with “new” in the title.
✅ That’s it! Your Squarespace social media automation is ready!
Go to your collection, select your social channels, set your time slots, and fine-tune your settings. 🚀
