The work of a social media marketer is not easy, to say the least. Managing different social media marketing strategies for different brands on different platforms is a lot to juggle. It is overwhelming to think of content ideas that suit your client’s brand image, create the content, post it, respond to comments, and analyze the analytics. It is a mammoth task and definitely not a one-man’s job.
Nowadays, most social media marketers have learned to adapt and share their workload with a good social media management tool. For social media marketers, a good social media management tool is worth its weight in gold.
If you ever asked yourself, How do I manage all my social media in one place? In today’s blog post, we will answer your question and direct you to the best social media marketing tools in the market.
Table of Contents:
There are many things to consider before choosing a social media marketing tool that will help you manage your clients’ socials. We will cover integrations, automations, features, and downsides to help you make a decision.
Nuelink is one of the best social media management tools on the market for social media marketers. It offers many features that enable social media marketers to assign Nuelink time-consuming tasks and lighten their workload. You can use Nuelink to plan, automate, and manage your clients’ social media platforms. The time you will save on these very important but redundant tasks will go a long way to creating quality content.
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Social media scheduling: you can schedule social media posts for months to come. Nuelink has a library of content to make the process of creating content for your client's campaigns easy. Nuelink has the content library organized into collections for easy access. They already have social media posts ready for holidays and quotes that you can use in your clients’ social media. You can also organize your clients’ content into collections to keep you organized.
Social media automation: you can import, share, and recycle your clients’ social media content for all of the automation they offer.
Social media management: You can manage interactions, engagements, and analytics on Nuelink from all the integrated platforms. Nuelink offers the option of setting content in a collection to evergreen. The evergreen setting recycles content and allows you to always have content in the queue for your clients.
Brands: You can create and manage multiple Brands, dashboards basically, for your different clients.
Downsides: Overall, Nuelink is an amazing tool for social media marketers but the one thing that is still missing is a youtube integration. But worry not, Nuelink confirmed in their September product update that a Youtube integration is in the works and coming very soon.
You probably heard of Buffer, they are after all one of the well-known social media management tools. It provides affordable services for ambitious social media marketers who have their hands full.
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Social media scheduling: Buffer offers many options for scheduling content. You can share and recycle content immediately or at a specific time. It also suggests the best to post for maximum exposure.
Social media automation: you can share your clients’ social media content on all of the automation they offer, and they are many.
Social media management: Buffer offers many features in terms of social media management. You can track your clients’ best-performing posts and compare different metrics.
Downsides: The most common complaint is that they don’t offer as many integrations as other major players in the field.
Hootsuite is quite popular with social media marketers. It helps you plan out social media content for your clients, especially planning content for different brands all at once in one place. Hootsuite also offers many analytics tools that offer insights into both your client’s organic and advertised content.
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Social media scheduling: You can easily schedule and publish your clients’ content in one calendar. You are also given insights on the best times to post.
Social media automation: You can auto-post content from other services and automate many manual tasks.
Social media management: You can access analytics and monitor trends relevant to your client’s industry.
Downsides: As with any big social media tool, the price is hefty. Using Hootsuite is costly, and many features are an additional cost to the paid plan.
Loomly is a great tool for social media marketers to have under their belt. It offers many automations and integrations that allow you to focus on more important tasks, while you give priority to the creative process. It helps simplify workflow with its set of features.
Social media scheduling: Loomly allows you to plan content for your clients in advance and it will be published by Loomly according to your directions.
Social media management: Loomly helps you create and post content and accessing analytics from the platform.
Automations: Loomly offer so many automations that you can make use of. It cuts down on the things you have to do manually.
Downsides: Loomly is a great tool, but some users shared their frustration about a few things. The main complaints are concerned with Loomly not offering a free plan and requiring the use of another app to post on Instagram.
MeetEdgar is a social media management tool that helps you schedule, recycle, and track your clients’ content across major platforms. It caters to freelancers, hustlers, small businesses, and social media marketers. It offers the option of refreshing old content and reusing it again and again. They offer variety both in automations and integrations.
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Social media scheduling: MeetEdgar allows you to manually post content to your clients’ platforms. You can schedule content and manage social media accounts from one platform.
Social media management: You can manage and track posts’ performance in real-time on MeetEdgar. This will allow you to make informed decisions on your client's social media marketing strategies.
Automation: As you already know, you can automate content from all the automation we mentioned to the platforms MeetEdgar supports.
Downsides: The biggest downside with MeetEdgar among clients is the price. Some users cannot justify the price tag for this SaaS, especially with other services on the market that can do better.
Feedhive is a social media management tool that allows you to maximize engagement and growth. You have the option to use their post templates to speed up the creative process and save time. It offers some automation options and supports all major social media platforms.
Social media scheduling: You can plan and schedule content on Feedhive following just a few steps.
Social media management: You can create and post content from all of the supported platforms on Feedhive. It also allows you to view your clients’ metrics and analytics.
AI: Feedhive has an AI that helps you determine when to post and maximize your social media posts.
Downsides: There are a few complaints from users. The main complaint is that Feedhive is in need of more integrations and automations that could justify the paid plan. Users also complain that they get disconnected from their platforms regularly.
Sendible is a social media management tool. Many social media agencies, marketers, and managers are among Sensible users. It helps you grow an audience and attract new customers. It supports many platforms, and it is a one-stop for all your social media needs.
Social media scheduling: You can schedule customizable social media content in bulk and publish content at your convenience.
Separate Clients’ Dashboards: You can set up separate dashboards to manage multiple brands’ social media marketing plans.
Social media management: You can schedule content on Sendible, but also prepare reports easily on the platform to show to clients.
Downsides: Sendible lack much automation that could save you time spent on creating content.
Social media management tools are a must for someone who has to create and post content day in and day out. There are many tools in the market, and it can be hard to decide which Saas tool to go for. Take a moment to assess your needs and those of your clients before investing your money in one.