SaaS tools, Software as a service, can be handy for social media agencies as they provide a range of features and capabilities that can streamline and enhance their operations. These tools can help social media agencies manage and analyze their clients' social media accounts, schedule and publish content, track and measure performance, and engage with their audience.
One of the main benefits of using SaaS tools is that they are generally cloud-based, which means that they can be accessed from any device with an internet connection. This makes it easy for social media agencies to collaborate with their clients and team members, and to work remotely if necessary.
In this blog post, we will introduce you to five SaaS tools that range from social media management to analytical tools.
Table of Contents:
Nuelink
Nuelink is a social media management tool designed specifically for marketing agencies.
Nuelink is a social media management tool designed specifically for marketing agencies. It offers a range of different plans, including an all-unlimited option, to suit the needs of different agencies.
With Nuelink, agencies can easily plan, automate, cross-post, and manage their clients' social media accounts, as well as delegate time-consuming tasks to team members. The platform includes a library of pre-made content organized into collections, making it easy to create high-quality campaigns for clients quickly.
Nuelink also provides scheduling and automation features, as well as the ability to manage interactions, engagement, and analytics across all integrated platforms. Additionally, users can set certain content to be "evergreen," which will recycle and keep their clients' platforms active. Nuelink also allows social media managers to create and manage multiple brands for different clients to streamline their work.
Whatagraph
Whatagraph is a marketing data platform that helps you connect, organize, visualize, and share your marketing data in one place.
Its goal is to assist not only marketing agencies but also any professional in leading their marketing campaigns and strategies based on data-driven decisions, not just intuition, assumptions, or what looks ‘Logical to do’.
You can use Whatagraph to create reports, dashboards, and insights with pre-made templates, and custom calculations.
The data can be stored on BigQuery and exported to other tools easily.
Another thing about Whatagraph that I personally like is its ability to directly connect with many integrations across various categories, such as:
Instagram, LinkedIn, and other social media channels.
Google Ad-manager, TikTok ads, and other paid advertising platforms.
Shopify, WooCommerce, and other E-commerce platforms.
As well as Hubspot and Salesforce.
Quik
Quik App is a free editing tool that allows you to quickly transfer, edit, and share your clients' footage.
Quik App is a free editing tool that allows you to quickly transfer, edit, and share your clients' footage. It is a simple and easy-to-use app with basic features.
Quik is a useful tool for social media marketing agencies because it helps to organize and manage a large amount of content (such as photos, videos, and memes) that is often used in social media campaigns.
With Quik, you can easily access and organize your content in one place, ensuring that you don't lose track of anything important. Additionally, Quik offers powerful and easy-to-use editing tools, allowing you to quickly and easily enhance your clients' content before sharing it on social media. Quik is compatible with content captured on GoPros as well as any other camera, making it a versatile tool for marketing agencies.
Keyhole
Keyhole is a tool that offers social media marketing agencies a comprehensive understanding of their analytics that combines social listening with influencer management.
Keyhole is a tool that offers social media marketing agencies a comprehensive understanding of their analytics that combines social listening with influencer management to help marketers fully understand the impact of their campaigns. This powerful tool allows social media marketing agencies to make informed decisions and optimize their strategies for maximum success on social media.
By providing social listening, influencer tracking, and social media analytics, Keyhole helps social media marketing agencies measure and improve the impact of their marketing efforts on social media. These tools also allow marketers to effectively report on the results of their campaigns to both colleagues and clients.
Social media marketing agencies can benefit from using Keyhole to track sentiment analysis for their brand and their competitors. By analyzing the sentiment associated with each account being tracked, agencies can gain insights into how their audience is responding to their brand and how they compare to the competition. This information can then be used to develop stronger marketing campaigns and offers, ultimately helping the agency better serve its clients and achieve its marketing goals.
SpyFu
SpyFu is a powerful tool for social media marketing agencies to track and improve their SEO efforts.
SpyFu is a powerful tool for social media marketing agencies to track and improve their SEO efforts. By providing metrics on a competitor's keyword rankings, traffic, and estimated paid search costs, agencies can gain insight into the potential benefits of organic search marketing and make more informed decisions about budget allocation.
While these estimates should be taken with a grain of salt as they may not always be completely accurate, the Kombat feature allows agencies to compare their own performance against competitors and track progress over time. Overall, SpyFu can be a valuable resource for agencies looking to optimize their SEO strategy and stay ahead of the competition.
SpyFu is a valuable tool for social media marketing agencies because it allows them to conduct competitive analysis for search marketing. With its various capabilities, SpyFu can help agencies to better understand their competitors and improve their own search marketing strategies.
Zendesk
Zendesk is a powerful tool for social media marketing agencies looking to improve their customer service and engagement.
Zendesk is a powerful tool for social media marketing agencies looking to improve their customer service and engagement. With its cloud-based platform, agencies can easily create a customizable front-end portal, knowledge base, and online communities to provide top-notch support to their clients.
It also includes live chat features and integrations with popular applications like Salesforce and Google Analytics, making it easy to track and analyze customer interactions. Whether you're looking to streamline your customer service processes or build stronger relationships with your clients, Zendesk has the tools and features you need to succeed.
Social media marketing agencies can benefit from using Zendesk's online customer portal to manage customer inquiries and support requests. Zendesk also offers customization options, such as branding support pages with business logos, themes, and brand images. Additionally, Zendesk allows businesses to build a knowledge base to address common questions and set up an online community for customers to ask questions and participate in discussion threads.
These tools can help with tasks such as scheduling and publishing posts, analyzing and tracking the performance of social media campaigns, and managing and responding to comments and messages from clients. Additionally, SaaS tools can help social media marketing agencies save time and streamline their workflows by automating various tasks and providing a centralized platform for managing multiple clients and projects.
Overall, SaaS tools are a valuable resource for social media marketing agencies looking to increase efficiency, improve their services, and better serve their clients.
