As a freelancer, social media is considered a great and free tool to promote your services to a large audience that otherwise would not have been aware of your business. Leveraging social media trends has contributed greatly to the growth of many businesses, especially in the last two years, as people started to rely more and more on supporting smaller businesses and freelancers they follow and love.
If you are new to social media marketing, worry not. We will detail our favorite social media marketing tips to help you navigate this new but highly rewarding world.
Table of Contents:
- Engage with your Niche Communities on Social Media
- Leverage LinkedIn
- Share Testimonials and Ask for Feedback
- Always Keep Tabs on your Analytics
- Automate and Cross-post your Content
Engage with your Niche Communities on Social Media
Engaging with your niche communities will allow you to offer your services to an audience that is already invested in your industry.
Niche audiences thrive on social media, especially on platforms like TikTok, Reddit, and Twitter. They offer a sense of community and solidarity among a group of people with similar interests.
Engaging with niche communities within your industry is essential for your social media marketing strategy. First, it allows you to get a feel of what your targeted audience is loving or looking for at the moment. Social listening is a big part of social media, and this is an amazing way to get started. Second, engaging with your niche communities will allow you to offer your services to an audience that is already invested in your industry.
There are multiple ways you can connect with your niche community. For a Platform like Facebook, you can find some of the leading Facebook Groups and join in the conversation. As for platforms like TikTok, you can use your industry hashtags to promote your business and contribute to the discussion.
Leverage LinkedIn
As a freelancer, keeping your LinkedIn active and your content engaging is another aspect of your job.
Not having a LinkedIn profile and being active on the platform as a freelancer amount to career suicide. LinkedIn gives you access to influential people in your industry and a LinkedIn profile acts like an extensive social portfolio. The platform also makes it easier for people who are considering hiring you to gauge the experience of past clients.
As a freelancer, keeping your LinkedIn active and your content engaging is another aspect of your job. Keep your audience updated about your latest projects and the newest updates in your industry. Try to keep your content educational and move away from the need to constantly pitch your services.
Share Testimonials and Ask for Feedback
People love to hear what others think of a product or service. Testimonials and reviews have proven to be very influential in terms of swaying clients towards one business over another.
Social media is an amazing tool to share what your past clients thought of your services in order to bring in more customers. You can share the overall experience of a client and share with your audience bits of the project and some behind the scenes. Just make sure to make a habit of asking clients for reviews as that will prove very beneficial for your business and your career.
Always Keep Tabs on your Analytics
It is very important to continuously monitor your analytics and adapt your content accordingly.
Analytics is a big part of social media as it offers you insights into what your audience loves to see from you. It is very important to continuously monitor your analytics and adapt your content accordingly. Social media is ever-changing and evolving; what works for one platform may not work for another.
Most platforms have built-in analytical tools that offer you insights into each individual post and your overall analytics. Many people gravitate to follower count as the metric to assess whether you are successful in your social media marketing efforts. This vanity metric, however, is not reliable, focus more on engagement and website clicks since these are the metrics that determine success in converting clients.
Automate and Cross-post your Content
Managing social media is a full-time job, and as a one-man/woman operation, it can get too much.
One way you can make sure to always keep your platforms active without putting in an extraordinary amount of time and effort is by automating your platforms. If you are a blogger, content writer, designer, podcaster, or e-seller, you can use tools like Nuelink to automate your listings to post as social media posts with a link to your website and products/services. It is a set-it-and-forget-it type of feature that will make life so much easier.
Cross-posting is another feature on Nuelink you can use to make sure that you are making the most out of your content. It allows you to automate content you have posted on one platform and auto-post it to other platforms without the usual fuss of manually creating and posting content for each individual platform.
