Podcasts are on the rise. Statistics have shown that 1 in every 5 Americans listens to a podcast every day. We recently noticed the popularity of the celebrity or YouTuber-to-podcaster pipeline because this medium has become very popular with audiences. Besides being able to upload your podcast episodes to multiple platforms like iTunes, Anchor, Spotify, and YouTube, you can also expand your horizons further by promoting your podcast on social media.
Social media is a powerful marketing tool to engage your audience and get the word about your podcast out there. In this post, we will talk about our top 4 tips for podcasters looking to promote their content on social media.
Table of Content:
Choose your Platforms Thoughtfully
Create Engaging and Relevant Content
Cross-promote your Podcast with Guest Appearances and Collaborations
Add Social Media Buttons to your Podcasts
Choose your Platforms Thoughtfully
Focus on two to three platforms. This will help you maximize your reach and engagement on the right platforms for your content and your audience.
Before signing up for every social media platform, take a step back and think well about your next step. First, not all social media platforms are equal, especially to promote a podcast. Second, consider your niche and your demographic. If the majority of content and audience in your niche mainly exist on one or two platforms, there is no need to go and sign up for five channels.
Reach out to your audience and ask them which platforms they are on. It is more likely than not that other users on that platform/s are of the same demographic as your audience and share their interests. For example, people interested in crypto are more likely to be active on platforms like Twitter, Reddit, and Discord. Running a social media strategy for your crypto podcast, for example, on Instagram may not have the ROI that you have hoped for.
We recommend that you focus on two to three platforms. This will help you maximize your reach and engagement on the right platforms for your content and your audience.
Create Engaging and Relevant Content
Quality on social media is very important. You will need to create engaging, relevant, and quality content to attract a new audience. As a podcaster, you are a content creator, first and foremost, and probably understand what kind of content audiences love and engage with.
One way many podcasters make the most out of their content is by clipping snippets of their episodes to use as short-form videos. You can edit these snippets using a video or audio editor and then share them on YouTube, Facebook, Instagram, Pinterest, Twitter, TikTok, and LinkedIn.
These short-form videos offer your audience on social media a glance at your podcast content and format.
Another way you can “passively’ create content for your social media is by automating your podcast. Nuelink offers automations for many different podcasting platforms. Once you set up your automation, it will create social media posts for old and new podcast episodes. Nuelink will create and auto-post social media content every time you upload a new episode.
Cross-promote your Podcast with Guest Appearances and Collaborations
Before reaching out to another podcaster to cross-promote each other, first consider their niche and audience.
Cross-promoting is an amazing strategy to get the attention of an interested audience. Cross-promoting is when you join or host other podcasters to engage each other’s audiences.
Before reaching out to another podcaster to cross-promote each other, first consider their niche and audience. You will need to reach out to someone who covers the same topics as you and has a similar demographic to yours. This is a very effective strategy because you will be put in front of an audience that is already interested and possibly looking for the type of content you already make.
By collaborating with other podcasters, the two of you will share “clout”. There are a few ways you can collaborate with your counterparts. You can host each other in your podcasts. Or, you can try something new by splitting one topic into two sections and each one of you can post a section. This will push your audiences to listen to both podcasts to get the full topic covered.
Add Social Media Buttons to your Podcasts
Websites that have social media sharing buttons are linked seven times more on Twitter than those that don’t.
One way you can easily direct your audience on your podcasting platform is by adding social media buttons. With a single click, you will direct your listeners to your social media platforms. This will grow your social media following and show the algorithm that people are interested in your content.
You can also add social sharing buttons to allow your listeners to share their favorite episodes with their own audience. Websites that have social media sharing buttons are linked seven times more on Twitter than those that don’t.
One thing is clear, social media marketing is here to stay. No matter what your niche is, you are bound to find a platform and an audience that will enjoy your content.
