The podcast is a byproduct of technological innovation, mixing education, entertainment, and much more into one piece of content.
Podcasters are delivering underrated value to us -the listeners.
If you're one of these podcasters, I want to say: Your hard work is appreciated.
However, working smart is often better than working hard, isn't it?
That's why we're going to explore the topic of podcast automation, more specifically podcast social media automation.
What is Podcast Automation?
Podcast automation involves utilizing AI-powered tools to handle repetitive tasks within the podcast production process. These tasks can include automating activities such as scheduling episodes, sharing them on social media platforms, updating information, and managing other routine aspects of podcasting.
What is Podcast Social Media Automation?
Podcast social media automation is the practice of using social media tools to automatically handle various aspects of your social media strategy, such as promoting each episode of your podcast on multiple social media platforms without requiring constant manual input from you.
I get it, you may be wondering: “Why on earth do I need to promote my podcast on social media anyway” Even if I want to “Why just do it myself instead of using these social media automation tools?”
Why Promoting Your Podcast on Social Media
We have already talked about how to promote your podcast on social media.
I agree with the skepticism most professionals (Podcasters included) have on social media. But like it or not. Believe it or not. Social media bay far was the main reason why podcasters are making tons of millions of dollars
Millions of dollars aside. My marketing mentor once told me:
“It doesn’t matter if you are the best in the world. What matters is to be known that you are the best in the world”
No need to convince you that social media is the to-go if you want to be well-known or even “Over-known”
But to keep it to technical aspects here is why you should promote your podcast on social media:
- Cost-Effective Promotion:
Among all the digital marketing strategies and methods, I dare you to name one more budget-friendly than social media marketing!
- Networking Opportunities:
Social media is the simplest way to attract not just listeners, but also opportunities for collaborations, partnerships, and even potential investors!
- Analytical Insights and Accountability:
Utilizing social media alongside effective analytical tools allows you to track every view, like, comment, engagement, and click. This know of knowledge helps you discern what works, what doesn't, what actions to take, what to avoid, and which audience shows interest.
Thanks to the wide range of different social media platforms, each with its own audience and approach you gain multiple marketing channels for your podcast. This approach strengthens your marketing strategy, reducing reliance on a single source.
Benefits of Podcast Social Media Automation: Why Use It?
Now you already know the importance of promoting your content on social media, right?
Well, so do your competitors!
Meaning? Promoting your podcast on only one or two platforms and only sometimes when you have time or you feel like to won’t do the work. The competition in grabbing attention there is super high, you need consistency, you need discipline, and need to focus on at least 3 social media platforms…
Do you have time to do that by yourself?
Creating social media posts, writing captions, scheduling posts, analyzing the performance…. Do you have time (or energy) to do that manually?
Well, I know the answer: No I don’t have the time or the energy to do all of that manually.
That’s the point, and here when social media automation tools like Nuelink are playing their role.
With a social media automation tool, you can:
- Save around 6 hours a week
- Reduce mental overload by eliminating the repetitive tasks
- Reduce the human error
- Increase productivity
- Have more time for creativity
Now, without any fluff, Nuelink stands as the sole social media automation tool available. This isn't just because of its flawless automation capabilities, but also because it supports almost all of the well-known podcast platforms.
What Podcast Platforms Is Nuelink Supporting?
Here is a list of what you can automate with Nuelink:
Why Podcasters Love Nuelink?
We are getting happy claims from happy clients daily. It becomes a routine for us.
One of them is Dustin Miller (Podcaster), and this is his word-by-word testimonial:
If you want to be one of Nuelink's happy clients, here is how to automate your podcast social media automation:
Let's say you are using Captivate as your podcast platform, here is how you can use Nuelink to make it automatically share your podcasts to multiple social media platforms without you lifting a finger.
1. First, Click on Automation on the navbar on the left side of the screen.
2. Then, Click on Add Automation button on the top right of the screen.
3. Scroll down until you find Captive, and then click on Add Automation.
4. Copy and paste your Captive website link here.
5. Click on Add Captive Automation and you are done.
So, what do you think? Using podcast automation or manually promoting your podcast episodes by hand?