Creator burnout is every creator's worst nightmare and unfortunately many creators' reality. One creator who has been forthcoming about the pressure of always producing relevant and quality content is Elle Mills. The YouTuber, with a subscriber count of more than 2 million, was one of YouTube's biggest and most watched creators before she was crippled with the weight of creator burnout. Unfortunately, Mills is only one among many.
What Is Creator Burnout?
If you are not familiar with the term, creator burnout is the lack of motivation and mental exhaustion to create content for your platforms. To creators, content was once the thing they quit their job to pursue as it was their passion to perform, entertain, and educate. But with creator burnout looming over their heads, the creative juices stopped flowing and content creation was demoted from a passion project to a chore.
61℅ of content creators have experienced creator burnout at least once.
Undoubtedly, it is a great time to be a creator now with so many opportunities up for grabs, but with it comes great pressure to always create relevant, engaging, and unique content. According to some studies, 61℅ of content creators have experienced creator burnout at least once. Although this is a common condition among creators, no two experiences resemble each other. It is a deeply personal experience that can make you feel alone and isolated.
Lack of motivation, exhaustion, and bone-deep tiredness are often accompanied by depression, anxiety, and stress. Creator burnout is multidimensional and the apparent symptoms of exhaustion are but surface manifestations of deep-rooted issues.
How Can You Overcome Creator Burnout?
As we have mentioned, creator burnout is a unique experience. This unique experience requires that you take a deep look at the root issues that might be the cause of your lack of motivation and exhaustion. Talking to a friend or a professional about your mental health is a great way to start addressing the root issues.
A common mistake among content creators, one they share with many self-employed individuals, is that they do not know when to stop.
A common mistake among content creators, one they share with many self-employed individuals, is that they do not know when to stop. As a content creator, especially if your content revolves around you and your life, personal and professional life becomes one and the same. You stop distinguishing between where your online person starts and where the real you beings. This lack of boundaries can cause your battery to run out even faster.
Although you do not work a normal 9 to 5, you have to create a healthy work schedule to allow you to do things outside of your social media platforms. You can use tools like Nuelink to manage your social media while you relax during your "me" time.
Many content creators feel like they owe their audience every snippet of their life, but you don't.
Let's not forget that half of the work of being a content creator is managing your para-social relationship with your audience. Being a person online comes with the pressure to share every little detail of your life. Many content creators feel like they owe their audience every snippet of their life, but you don't. Some things are meant to be kept personal and sharing them online should be according to your terms.
Creator burnout is a nuance and a very draining experience. It is hard for creators to realize that at some point your business has grown so much that you have to stop being a one-man operation. Whether it is investing in social media management tools like Nuelink or hiring a video editor, you have to seek help and better manage your valuable time.