How to Promote Your Blog on Social Media

Photo by Andrew Neel / Unsplash
Photo by Andrew Neel / Unsplash

Whether you are blogging to promote your business or blogging for fun, writing blog posts that are enjoyable and educational is a lot of work. This hard work often goes to waste when people don’t read your posts. After putting hours upon hours into research and writing, your job as a blogger is not yet over. You still have to put work into promoting your blog and generating traffic.‌‌

In this post, we will share with you how you can promote your blog posts on different social media platforms and some tricks to cut down on time spent on your social media marketing.

Table of Contents:

How to Promote Your Blog on Instagram?

How to Promote Your Blog on Facebook?

How to Promote Your Blog on Twitter?

How to Promote Your Blog on Tiktok?

How to Promote Your Blog on Pinterest?

How to Promote Your Blog on Instagram?

With a wide range of users with different interests, you are bound to find your niche audience if you promote your blog well on Instagram.

Instagram is the “it” platform for bloggers no matter what type of content you write about, especially if you want to engage a younger audience. With a wide range of users with different interests, you are bound to find your niche audience if you promote your blog well on Instagram.

Our first piece of advice always is to make sure that you have a quick link to your blog in your bio. If you have at least 10k followers or a verified account, you can share direct links to your blog posts in your captions.

The Instagram caption gives ample room to give a quick summary of your posts to spark interest in the mind of users. Spice up your post descriptions with memes and hashtags. Hashtags are the way to go especially if you want to get your blog in front of as many interested eyes as possible. You can observe your industry niche hashtags by snooping on your competition. Many people follow hashtags of topics they are interested in and that is how you are likely to get discovered on social media organically. Just don’t get carried away and keep it to under 15 hashtags per post.

Instagram is a visual platform, so it is a good idea to get yourself a Canva subscription or hire a freelance designer. Either way, you have to make sure that the visuals on your social media complement those in your blog to maintain a consistent brand image on all of your platforms. Reels and Instagram stories are considered amazing marketing tools as well.

How to Promote Your Blog on Facebook?

Facebook is the leading social media platform, at least for now, and it is essential to include it in your social media marketing strategy. One thing that is special about Facebook is Facebook groups. There are many amazing groups for bloggers that help you drive traffic to your blog. Some of the best bloggers' groups include Bloggers Supporting Bloggers, The Social Ninjas, and Bloggers Supporting Each Other.

One thing to keep in mind with Facebook, or any other social platform, is you have to avoid spanning. According to HubSpot, posting more than 60 times a month on Facebook is a bad idea because less in this case is more. One thing Facebook users like, however, is shocking and intriguing posts. If you haven’t already, you need to up your title game but of course without being clickbait-y.

One amazing thing about Facebook is that it allows you to share links to your blog posts no matter how many followers you have. Not only that, but Facebook also includes your feature image, title, and subtitle.

How to Promote Your Blog on Twitter?

Although Twitter is not the biggest platform out there, it is a major player in blog marketing. It is a great platform to connect with interested users in your niche, engage with fellow bloggers, and reach out to brands for collaborations. On Twitter, you are limited to 280 characters to spark interest and drive people to your blog. This means you have to get creative with your posts to leave a strong impression. You can also add links to your blog posts to go with your posts.

Hashtags are very important on Twitter, it is where the idea of hashtags came to be after all. Using hashtags on the platforms helps you gain exposure among people looking for posts related to your niche. Just follow our earlier advice of spying on your competitors to determine your industry hashtags. Just make sure not to abuse hashtags and use less than 5 in each post.

How to Promote Your Blog on Tiktok?

TikTok is the upcoming platform where younger users engage with brands and content creators. We talked about niches multiple times during this post, but no one does it better than TikTok. Communities like BookTok and TravelTok have a lot of power and drive much traffic and engagement. The best way to join these communities is by using hashtags and posting relevant content.

With TikTok, you have to create short-form videos to post on the platform. There are many content ideas and trends to use for your platform. Food bloggers for example tend to recreate viral TikTok dishes and drinks for content both on their blogs and TikTok.

Dalgona coffee, Gigi Hadid pasta, butter boards, and Emily Mariko salmon recipe have been everywhere. Many bloggers turned food TikTokers capitalized on these trends and created content to appease the masses. @budget_bytes on TikTok is one of the well-known food bloggers who used the app to market themselves. You can complement your TikToks with trending sounds and songs or opt for voice-overs. It all depends on the type of content.

How to Promote Your Blog on Pinterest?

Pinterest caters to bloggers, especially those who operate in these niches and many others.‌‌

Some people neglect to include Pinterest in their social media marketing strategy because they believe the platform is only good at sharing DIY, lifestyle, recipes, and decor and styling ideas. And, it does and it does it well but this is why you should be on Pinterest. Pinterest caters to bloggers, especially those who operate in these niches and many others.‌‌

Besides being a social media platform, Pinterest also functions as a search engine. This will allow your content to be found years after it was posted. Unlike other platforms on the list, you are not limited to a period of time. For this to happen, you have to use your industry keywords to make your blog posts' pins easy to find.

You can observe the keywords in your niche by, once again, snooping on the competition  using the explore feature. You can also find relevant keywords by assessing the recommended keywords in the search bar after you type a seed word. Make sure to add these keywords to your Pin titles and descriptions, and match them to your blog title.

Like Instagram, Pinterest is a visual social media platform and requires a bit of finesse in this aspect. As we have advised before, a Canva subscription does wonders.

You might look at these tips and think to yourself that this is a lot of work. And, to be frank it is. You have to create posts, add emojis and hashtags, edit TikToks, respond to comments… You can, however, cut down on a lot of the repetitive and manual tasks by using a social media management and automation tool like Nuelink. You can manage all of your platforms from one dashboard and auto-post your blog content as social media posts.

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