Best Digital Marketing Tools You Need In 2024 [Backed by Testing]

I appreciate your time—so much that I won’t waste a second telling you something you already know: digital marketing tools are the secret sauce to spicing up your business.

You know it, aren't you?

So let's skip the sales pitch and go straight to the important part.

Every tool below has been tested and tried by the Nuelink team themselves.

Make

Make (formerly known as Integromat) is an integration and automation platform that allows users to connect various apps and services to automate workflows. It provides a visual interface to create complex workflows without needing to write code. Users can automate tasks by creating scenarios, which are workflows that consist of a series of actions and triggers.

The Problem Make Solves

Make solves the problem of automating repetitive tasks and integrating various software applications without needing extensive coding knowledge. It addresses inefficiencies caused by manual processes, disconnected systems, and the complexity of traditional workflow automation. Using its Visual Workflow Builder, users can create automated workflows with a drag-and-drop interface, and connect with over 1800 ready-made apps, including popular ones like Google Workspace, Slack, and Shopify. Additionally, users can connect to any app or service with an API using the Make no-code toolkit.

3 Questions to Determine If Make Is Right for You

• Do you frequently switch between multiple applications to complete your tasks manually?
• Do you need an intuitive tool to create complex workflows without coding experience?
• Do you require detailed error handling and real-time execution of workflows to ensure reliability and immediacy?

Main Features of Make

• Visual Workflow Builder: Create automated workflows using a drag-and-drop interface.
• Extensive App Integrations: Connect with hundreds of apps and services (over 1800 apps), including all the popular ones.
• API Flexibility: Can't find the app you need? With Make’s no-code toolkit, you can connect to any app or service with an API.
• Advanced Scheduling: Set up workflows to run at specific times or intervals.
• Error Handling: Built-in tools to manage errors and ensure workflows run smoothly.
• Data Transformation: Manipulate and transform data within your workflows to suit your needs.
• Real-Time Execution: Automations run in real-time, ensuring up-to-date information and immediate actions.
• AI Assistant: Harness the power of AI to build and deploy scenarios effortlessly, unleashing your creative potential.

Make Pricing

Choose the perfect plan for your needs from monthly/yearly options with advanced features.

Does Make offer a free trial?

Yes, there is a free forever plan that offers 1,000 Ops/month, with no time limit on it.

Is a credit card required for the Make Free trial?

No, a credit card is not required for the Make Free trial.

Determ

Determ is an advanced media monitoring and analytics tool designed for PR and communications professionals, as well as marketing teams. It enables organizations to track their brand's online presence, monitor media mentions, and gain actionable insights to optimize communication strategies.

The Problem Determ Solves

Imagine this scenario: you've just launched a new campaign and the buzz is building. Naturally, you're eager to gauge its impact beyond your immediate reach and want a comprehensive view of its traction across various platforms—all within one powerful tool. Enter Determ.

The sheer volume of data from news websites, social media, blogs, and forums can overwhelm manual monitoring efforts. Determ tackles this challenge head-on with its robust, automated solution for media monitoring and analytics. It empowers businesses to effortlessly track brand mentions, stay well-informed, and proactively manage their online presence with ease.

3 Questions to Determine If Determ Is Right for You

1. Do you struggle to keep track of your brand mentions across different online platforms?
2. Are you looking for a way to analyze public sentiment and measure the impact of your media coverage?
3. Would real-time automated alerts and comprehensive analytics reports help you enhance your communication and marketing strategies?

Determ Main Features

Determ offers a range of powerful features designed to streamline digital marketing efforts:

• Real-time Media Monitoring: Track brand mentions across various online sources in real-time, including web, blogs, comments, forums, and major social media platforms.
• Sentiment Analysis: Understand public sentiment towards your brand with advanced sentiment analysis capabilities.
• Customizable Alerts: Receive instant notifications for important mentions and events related to your brand via email, Slack, and mobile app.
• Comprehensive Analytics Reports: Generate detailed reports to measure the effectiveness of your PR and marketing campaigns. Ready-to-use dashboards based on strategic insights or specific sources, with an option to share live data via a public link.
• User-Friendly Experience: Intuitive and easy to use, ensuring quick value and user activation. Human customer support is available at all times.

These features make Determ an indispensable tool for digital marketers aiming to enhance brand visibility, manage reputation, and refine their overall marketing strategies in 2024 and beyond.

Determ Pricing

Determ's pricing starts at €49 for 5 topics and adjusts based on the number of topics. Historical data and API access are available.

Does Determ offer a free trial?

Yes, Determ offers a free trial, which is accessible after an initial consultation call with their experts. The trial duration varies based on customer needs, and no credit card is required for sign-up.

The Main Alternative of Determ?

Brandwatch is considered the primary alternative to Determ.

Feedefy

Feedefy is the smartest and easiest way to collect user feedback and bug reports from your users. It helps you determine the needs and priorities of your users and thus make better product development decisions.

The problem Feedefy solves:

Building a software product has 2 main challenges. It's all about how you spend your money and time the best way possible, making your product better for as many users as possible without building a "tool for everyone" and ending up with a cluttered software product. Feedefy helps you determine what to build next and helps you communicate this clearly with the users who are submitting feedback.

3 Questions to Determine If Feedefy Is Right for You

• Do you struggle with deciding what features to build next?
• Do you want to know what your users want and need in order to stay on as a customer?
• Do you want to communicate new product updates in a more efficient way?

Main Features of Feedefy

• A straightforward all-in-one feedback widget
• Collect bug reports and user feedback
• Product roadmap
• Feature voting
• Advanced and powerful dashboard
• Integrations with 3rd parties like Zapier

Feedefy Pricing

• Starter plan: $9/Month
• Biggest plan: $25/Month

Does Feedefy offer a free trial?
‍Yes. Feedefy offers a 14-day free trial.

Is a credit card required for the Feedefy free trial?
No credit card is needed for the Feedefy free trial.

The main competitor?

Canny is Feedefy's main competitor.

Integrately

Integrately is an AI-powered, 1-click automation platform that helps you connect multiple apps. Popular for its 20 million+ ready-to-use automations, & 24/5 live chat support, it helps you automate several workflows and get rid of all the menial tasks.

The Problem Integrately Solves

Integrately solves the problem of manually transferring data from one app to another. All you need to do is select the trigger and action. A trigger initiates the automation and an action is the task that is to be performed.

With just a few clicks you can automate several manual tasks like:

• Sending notifications or updates across apps (e.g., sending a Slack message when a new lead is added to your CRM)
• Copying data between apps (e.g., creating a Trello card from a new row in an Airtable base)
• Backing up or archiving data (e.g., saving new Gmail attachments to Dropbox)
• Organizing and enriching data (e.g., adding location data to new leads based on their addresses)
• Streamlining approval processes (e.g., creating an approval request in one app based on form submissions in another)

3 Questions to Determine If Integrately Is Right for You

• Want to automate all your business processes without breaking the bank?
• Need pre-built automations to automate tasks quickly without any coding?
• Need 24 X 5 customer service with an expert to set up your automations at no extra cost?

Main Features of Integrately

• Over 20 million+ ready-to-use, 1-click automation.
• AI-powered workflow builder for easy setup.
• A powerful automation builder to easily create multi-step workflows.
• Advanced features like multi-step automations, conditional logic, scheduling, and data manipulation.
• Webhook support for custom automation needs.
• 24/5 customer support through live chat, email, and screen-sharing
• A dedicated account manager who can build automations for you at no extra cost

Integrately Pricing:

• Free Plan: 100 tasks
• Starter Plan: $19.99 (2,000 tasks)
• Professional Plan: $39 (10,000 tasks)
• Growth Plan: $99 (30,000 tasks)
• Business Plan: $239 (150,000 tasks)

Does Integrately offer a free trial?

Yes, Integrately offers a 14-day Free trial. There’s also a free plan that offers 100 tasks.

Is a credit card required for the Integrately free trial?

No, a credit card is not required for the Integrately free trial.

Retable

Retable is a real-time data management platform that simplifies the organization and customization of complex data within an online database through its intuitive spreadsheet-like interface.

The Problem Retable Solves

Retable addresses the challenge of managing complex data by combining the functionality of spreadsheets and databases into a user-friendly platform. It solves the problem of accessibility for individuals who are not tech-savvy, allowing users to navigate and utilize its features with ease, thus democratizing data management and increasing productivity across teams.

3 Questions to Determine If Retable Is Right for You

• Do you struggle with complex data management software and need a straightforward, user-friendly interface that is suitable for a not-heavy tech person?
  
• Have team collaborations been hindered by a lack of real-time data syncing and customizable spreadsheet features?
  
• Is inefficient data organization slowing down your workflow, and do you need better integration with your existing tools and apps?

Main Features of Retable

• Collaborate with your team and customers in real-time, with chat and comments features, role and access management, and task assignment.
• It allows you to turn your spreadsheets into smart database apps that can be customized and automated without coding.
• Ready-to-use project management templates
  
• Google Chrome extension that lets you view and edit any CSV file on the internet without downloading it.
• Creating online forms automatically from spreadsheets.

Retable Pricing:

• Starter Plan: $0
• Team Plan: $12/month per user
• Enterprise Plan: Contact for Pricing

NOTE: Retable also offers optional add-ons for enhanced functionality, available for purchase to complement their main service tiers.

‍Does Retable offer a free trial?
‍Yes. Retbale offers a one-month free trial.

Is a credit card required for the Retable free trial?
No credit card is needed for the Retable free trial.

The Main Competitor of Retable?

Airtable is the main competitor of Retable.

Template Road

The Problem Template Road Solves

Template Road addresses the challenge of finding professional, ready-to-use templates for businesses, creatives, and individuals who need high-quality designs without spending excessive time or money on custom solutions. Many businesses struggle with creating presentations, websites, and marketing materials that are both visually appealing and functional. Template Road solves this by providing a vast library of templates for a wide variety of purposes, helping users create professional materials efficiently.

3 Questions to Determine If Template Road Is Right for You

• Do you need high-quality, ready-made templates to save time on design work?
• Do you want templates for a wide range of purposes—presentations, websites, business proposals, etc.?
• Are you looking for affordable alternatives to hiring designers or subscribing to complex design software?

Main Features of Template Road

• Extensive Template Library: A broad selection of templates for presentations, websites, business documents, and creative projects. Users can easily customize these templates to suit their specific needs.
• User-Friendly Interface: The platform is designed to make it easy for users to find, download, and edit templates quickly, even with minimal design skills.
• Regular Updates: New templates are added regularly to keep the offerings fresh and relevant, ensuring users always have access to the latest trends in design.
• Customizable Designs: All templates are fully customizable, allowing users to tailor the designs to match their brand identity or project requirements.

Template Road Pricing

Template Road offers flexible pricing plans designed to cater to both individual users and businesses. While detailed pricing information would need to be verified on the website, typical plans include:

• Free Plan: Offering access to a limited selection of templates to help users explore the platform.
• Paid Subscriptions: Offering access to the full library, premium templates, and additional features like extended customization options. Pricing may vary depending on the subscription duration and features included.

The Main Competitor
Template Road’s primary competitor is likely Envato Elements.

Lemlist

Lemlist is an AI-powered cold email outreach and automation tool to make your bulk emails feel more personalized.

The Problem Lemlist Solves

Lemlist solves the problem of impersonal bulk emailing that ends up ignored by providing an AI-powered cold email outreach and automation tool that ensures your emails are personalized and engaging.

It also streamlines the lead generation and makes it more centered in the software without the need for additional integrated tools.

3 Questions to Determine If Lemlist Is Right for You

• Do you need to personalize email outreach at scale without compromising on quality or investing more time?
• Do you want to reduce the time and effort spent on finding and verifying your prospects' email contacts and scale the process?
• Is ensuring email deliverability and avoiding spam filters a key concern for your business's email campaigns?

Main Features of Lemlist

• Personalize your emails at scale by using custom text variables, images, videos, and dynamic landing pages.
• Combine email, LinkedIn, and phone calls in one multi-channel outreach sequence.
• Generate follow-up emails and follow-up actions based on triggers.
• Lemwarm feature to increase your email domain's credibility, to avoid getting in the spam folder.
• Find and verify your prospect's emails within Lemlist without the need for third-party tools.

Lemlist Pricing:

• Email Starter - $39 per month
• Email Pro - $69 per month
• Multichannel Expert - $99 per month
• Outreach Scale - $159 per month

Does Lemlist offer a free trial?
‍Yes. Lemlist offers a 14-day free trial.

Is a credit card required for the Lemlist free trial?
No credit card is required for the Lemlist free trial.

The Main Alternative of Lemlist?

Malishake is the main Lemlist alternative.

Whatagraph

Whatagraph is an all-in-one marketing data platform designed for in-house marketing teams and agencies, aiming to streamline the complex process of marketing data reporting.

The Problem Whatagraph Solves

Whatagraph addresses a crucial problem faced by marketers: the exhaustive, time-consuming task of generating comprehensive marketing reports from diverse data sources.

By automating the creation of visual marketing reports, Whatagraph significantly reduces the hours spent on manual data aggregation, visualization, and analysis.

It caters to the need for clear, understandable reports that engage both technical and non-technical stakeholders, facilitating better communication and strategic planning.

3 Questions to Determine If Whatagraph Is Right for You

• Do time-consuming data collection and complex visualizations hinder your marketing report preparations?
• Do you find that non-technical stakeholders struggle to engage with and understand your current marketing reports?
• Has the need for on-demand, branded marketing reports ever put you at a disadvantage during client pitches or meetings?

Main Features of Whatagraph:

• Deliver reports to clients, shareholders, and teammates at a selected frequency.
• You will get a quick report summary before sending it, so you can review the contents.
• Create customized reports by changing the colors, adding logos, and using custom domains to show clients that you put extra effort into building them.
• Embed all your marketing channels and sources with a few clicks. Then you can integrate the analytics widgets into your reports. Think of it like merging multiple reports into a single report.
• Connect all your marketing data in a single dashboard without third-party tools.

Whatagraph Pricing:

• ESSENTIAL Plan: €219/month
• ADVANCED Plan: €439/month
• CUSTOM Plan: Contact Whatagraph support for pricing

NOTE: The pricing for Whatagraph plans is listed in euros (€), not dollars ($).

Does Whatagraph offer a free trial?
Yes, you can request a free trial from Whatagraph.

Is a credit card required for the Whatgraph free trial?
No credit card is required for the Whatagraph free trial.

The Main Alternative of Whatagraph?

Klipfolio is the main Whatagraph alternative.

ZeroBounce

ZeroBounce is an email validation and deliverability platform designed to improve email marketing performance by ensuring the accuracy and quality of email lists. It offers a range of tools to verify email addresses, enhance email deliverability, and protect sender's reputation.

The Problem ZeroBounce Solves

ZeroBounce addresses the problem of poor email deliverability caused by invalid, outdated, or low-quality email addresses. These issues can lead to high bounce rates, low engagement, and damage to sender reputation. By providing comprehensive email validation and deliverability solutions, ZeroBounce helps businesses maintain clean email lists, reduce bounce rates, and ensure their emails reach the intended recipients.

3 Questions to Determine If ZeroBounce Is Right for You

1. Do you experience high bounce rates and low email deliverability in your email marketing campaigns?
2. Are you looking for a reliable solution to verify and clean your email lists?
3. Do you need tools to enhance your email marketing performance and protect your sender reputation?\

Main Features of ZeroBounce

• Email Validation: Verify email addresses to ensure they are valid and active.
• Spam Trap Detection: Identify and remove email addresses that are known spam traps.
• Email Append: Add missing data to your email lists, such as first names, last names, and location.
• IP Address Validation: Validate the IP addresses associated with email addresses to detect potential fraud.
• Email Scoring: Score email addresses based on their quality and deliverability potential.
• Deliverability Tools: Access tools to improve email deliverability, including blacklist monitoring, inbox placement testing, and email server testing.
• GDPR Compliance: Ensure compliance with GDPR and other data protection regulations.
• API Integration: Integrate ZeroBounce with your existing systems and workflows using their API.

ZeroBounce Pricing

ZeroBounce offers flexible pricing plans based on the number of email validations needed. Plans range from pay-as-you-go options to monthly subscriptions, catering to different business needs and volumes.

Does ZeroBounce Offer a Free Trial?

Yes, ZeroBounce offers a free trial that includes 1,200 free email validations/year.

Is a Credit Card Required for the ZeroBounce Free Trial?

No, a credit card is not required for the ZeroBounce free trial.

Smartlead

Smartlead is a cold email marketing tool designed to ensure your emails reach the intended recipients' primary inbox rather than the spam folder. It provides advanced tools and features to enhance deliverability and engagement, making it a powerful solution for your email marketing needs.

The Problem Smartlead Solves

Smartlead tackles the challenge of low deliverability rates in traditional cold email campaigns. Your carefully crafted emails often end up in spam folders, hindering your outreach efforts and leaving you wondering if your message even reached the intended recipient. Smartlead eliminates this frustration by offering advanced features specifically designed to maximize email deliverability and ensure your emails reach the inboxes they deserve.

3 Questions to Determine If Smartlead Is Right for You?

• Do you need to send bulk emails without getting spammed or blocked?
• Do you want to personalize your emails on a large scale?
• Do you require a comprehensive solution to build a successful cold email infrastructure for your marketing needs?

Main Features of Smartlead

• Create and manage an unlimited number of email inboxes to diversify your sending and improve deliverability.
• Automatically rotate between multiple email accounts to avoid spam filters and maintain high deliverability.
• Centralize all your email communications in one master inbox for easy management and tracking.
• Utilize AI to gradually warm up your email accounts, ensuring they are trusted and avoiding sudden spikes in sending volume.
• Automatically adjust sending patterns and strategies based on real-time data to maximize inbox placement and engagement.
• Set up subsequences and automatic follow-ups to improve your team’s efficiency.

Smartlead Pricing

• Basic Plan: $39/month
• Pro Plan: $94/month
• Custom Plan: $174/month

Does Smartlead offer a free trial?
Yes, a 14-day free trial is available.

Is a credit card required for the Smartlead free trial?
No, a credit card is not required for the trial.

The Main Alternative of Smartlead?
Instantly is the main alternative to Smartlead.

Help Scout

Help Scout is a customer support platform designed to provide businesses with the tools necessary for efficient customer service. It integrates multiple support channels like email, self-service, and live chat into a single, user-friendly interface reminiscent of a traditional inbox.

The Problem Help Scout Solves

Help Scout solve the problem of fragmented customer support by offering a centralized platform that simplifies collaboration among team members, organizes customer interactions across multiple channels and brands, and streamlines the support process with automation.

It ensures that customer service teams can deliver personalized, efficient support without the complexity of traditional enterprise systems

3 Questions to Determine If Help Scout Is Right for You

• Are inefficiencies in collaborating within your customer service team leading to delays in response times?
• Is your current support system failing to provide comprehensive insights due to a lack of integrated reporting?
• Could your customer service strategy benefit from an integrated system that offers a comprehensive view of customer profiles and supports over 80 integrations?

Main Features of Help Scout

• Streamlines team collaboration with features like private notes, collision detection, and saved replies for exceptional email support.
• Organize customer conversations across various teams, email addresses, and brands within distinct mailboxes.
• A Beacon widget for customizable live chat support and content recommendations on your website.
• Analyze performance with real-time, filterable reports covering email, chat, and phone metrics, shareable within the team.
• Mobile app and over 80 integrations, including Slack and Salesforce, for on-the-go and enhanced functionality.

Help Scout Pricing:

• Standard - $25 per user per month
• Plus - $50 per user per month
• Pro - Available only on an annual basis (Contact the Help Scout support)

Does Help Scout offer a free trial?
‍Yes. Help Scout offers a 15-day free trial.

Is a credit card required for the Help Scout free trial?
No credit card is required for the Help Scout free trial.

The Main Alternative of Help Scout?

Zendesk is the main Help Scout alternative.

IFTTT

IFTTT, or "If This Then That," is a web-based service that enables users to create chains of simple conditional statements, called applets. These applets automate tasks across various web services and devices, allowing for the integration of different apps and devices in ways that can automate a wide range of tasks

The Problem IFTTT Solves

IFTTT solves the problem of manual task execution by automating repetitive and time-consuming digital tasks.

It connects different apps, devices, and services to create seamless integrations, or "applets," that work in the background to carry out actions on your behalf. Think of it like a dedicated virtual assistant.

IFTTT eliminates the need for advanced coding skills, enabling users to easily automate tasks like calendar syncing, photo backups, and custom alerts, thereby increasing productivity and reducing the cognitive load of routine digital maintenance.

3 Questions to Determine If IFTTT Is Right for You

• Could your productivity benefit from an automation tool that acts as a digital assistant, handling tasks in the background without needing your attention?
• Are you seeking a solution to connect and automate interactions between apps and devices?

Main Features of IFTTT:

The ability to easily integrate multiple disparate applications with a no-code solution brings a massive amount of automation without the need for deep developer skills.

IFTTT Pricing:

• Free: $0.00 / Forever
• Pro+: $14.99 / month
• Pro: $3.49 / month

Does IFTTT offer a free trial?
Unfortunately, IFTTT doesn’t offer a free trial on its paid plans. However, they have a free version that you can use.

The Main alternative of IFTTT?

Zapier and Make are considered the main IFTTT alternatives.