The work of a social media marketer is not easy, to say the least. Managing different social media marketing strategies for different brands on different platforms is a lot to juggle. It is overwhelming to think of content ideas that suit your client’s brand image, create the content, post it, respond to comments, and analyze the analytics. It is a mammoth task and definitely not a one-man’s job. Nowadays, most social media marketers have learned to adapt and share their workload with a good so

Social media is an amazing marketing tool to put your Etsy shop out there. Although Etsy SEO is a great way to generate leads and sales, it is not enough to keep you afloat and make this your primary source of income. Social media is an amazing and free marketing strategy to reach an audience for any business, but especially one that is primarily online. Like it or not, posting on social media is part of your job as an Etsy seller. This blog post will cover how to promote your business on socia

Creator burnout is every creator's worst nightmare and unfortunately many creators' reality. One creator who has been forthcoming about the pressure of always producing relevant and quality content is Elle Mills. The YouTuber, with a subscriber count of more than 2 million, was one of YouTube's biggest and most watched creators before she was crippled with the weight of creator burnout. Unfortunately, Mills is only one among many. What Is Creator Burnout? If you are not familiar with the term

The old-age myth of believing that follower count is the superior metric to calculate social media success is officially debunked. It is called a vanity metric for a reason, after all. Then how can you showcase your value as a creator to brands? Well, it is all about engagement now and we are here to give you a quick rundown on this new metric. What Is Engagement? First things first, what is Engagement? Social media engagement is the number of likes, comments, shares, and saves your social me

In a shocking turn of events, Youtube has announced that Shorts will be monetizable by 2023. Creators will now earn 45% of the money generated from ads that run on their Shorts. Youtube also confirms that you don't have to be part of their Youtube Partner Program to get your share of the pot. However, you still need to have 1 000 subscribers and have amassed about 10 million Shorts views in the last 3 months. Creators will now earn 45% of the money generated from ads that run on their Shorts.

We have always looked at a creator’s follower count and determined their success online. As of late, follower count has proven to be unreliable to determine the influence of a creator. I mean look no further than this year’s VidCon. This year’s VidCon was a lavish affair, but many creators were met with empty lines for their meet and greet. @missdarcei, who boasts 2,19 million subscribers on Youtube, opted to go back to her hotel room and ate Tostitos after arriving to find no one there to meet

Do you ever wonder why your feed on Instagram looks exactly like your For You Page on Tiktok? Well, you are not alone. Instagram users have expressed their frustration with the current state of affairs in the app. In its efforts to stop Tiktok from complete and utter domination over the market, Instagram started looking more and more like its competitor. Instagram users took to Twitter to share their frustration with the new changes. Kylie Jenner didn’t shy away from joining the critics. The so