First introduced on Twitter in 2007, hashtags quickly gained traction, spreading across platforms like Instagram, Facebook, and TikTok. But what exactly made hashtags so essential to the social media experience? Are they still relevant in 2025?
TikTok has long been at the center of controversy, facing allegations of sharing user data with the Chinese government and posing national security risks. Now, after years of speculation and failed attempts to ban the platform, TikTok faces its most serious threat yet.
From drastic policy shifts to Elon’s blunders, X's transformation has left many questioning its future and relevance in a competitive social media landscape.
When it comes to creating short-form videos, Instagram Reels and TikTok are two of the most popular platforms. But which one is truly the best?
Managing multiple social media accounts can feel overwhelming for beginners. With each platform demanding unique content and strategies, staying on top of everything might seem like a daunting task.
Your social media success hinges on creating content that resonates with your audience. But, finding and creating engaging and impactful content for social media is a continuous challenge whether you are a beginner or a veteran.
Bluesky is quickly gaining attention as a decentralized social platform, offering an alternative to traditional social media networks like Twitter. Bluesky has recently been touted as the heir to Twitter, or what's left of it, anyway.
Instagram engagement rate is more than just a number. it's a key indicator of how well your content is performing and how effectively you’re connecting with your audience. Understanding engagement rate is crucial for tracking success on the platform.
Timing on social media isn’t just about the clock, it’s about making sure your content meets your audience at the perfect moment.
We have been hearing a lot this week about Loops. This new platform is quickly becoming the go-to alternative for TikTok, especially as the TikTok ban is looming. Unlike typical social media platforms, Loops is designed with a decentralized structure.
Brands are constantly seeking innovative ways to connect with their audiences. One highly effective and growing strategy is gamification, the integration of game-like elements into social media content to enhance engagement, expand your customer base, and strengthen loyalty.
Shadow banning doesn’t just happen to rule-breakers, it can also affect users who, by all intents and purposes, are not breaking any rules. In many cases, social media algorithms are designed to limit certain harmless behaviors that may conflict with the platform's goals.