Link posts have a reputation for being suppressed by algorithms, for breaking the scroll, and for leading audiences away from the platform. But here’s the twist, that doesn’t mean they’re useless.
It’s easy to get caught in the scroll. You post a photo, check back in an hour, and breathe a little easier when the likes start rolling in. But then… nothing. No sales. No new leads. No inquiries. Just noise. Welcome to the vanity metric trap.
You might think of Pinterest as just another social media platform, a place to post pretty pictures and hope for likes. But here’s the truth that creators and marketers are leaning into, Pinterest isn’t a social platform. It’s a visual search engine.
In what many see as a direct response to CapCut’s dominance, Meta rolled out Edits, its new in-app short-form video editor. Packed into Instagram, Edits is Meta’s big play to keep creators inside its platforms and offer a homegrown alternative to TikTok, and by extension CapCut.
You’ve only got about three seconds to stop someone mid-scroll, and your caption’s opening line has to do all the heavy lifting. That first sentence? It’s the hook. And if it doesn’t grab attention instantly, the rest of your content doesn’t stand a chance.
We call these “dead posts”, the content that didn’t land, didn’t get traction, and quietly faded into the feed. But here’s the thing, not all dead posts are truly dead.
You’ve probably felt the pressure to grow, grow, grow. More followers. Bigger reach. Viral everything. Because somewhere along the way, we were told that bigger always means better. But here’s the thing, it doesn’t.
The Nuelink team packed up in Tetouan and made the scenic drive to Marrakech, buzzing with excitement, ideas, and, of course, Nuelink brochures and stickers.
You’ve probably noticed it. Some posts get all the love, likes, shares, comments, and saves while others get crickets. The difference? It’s not always the quality. Sometimes, it’s the mirror.
It’s easy to get caught up in likes, shares, and comments, those immediate numbers that make us feel like we’re winning the engagement game. But recently, there’s been a shift. It seems now the focus is on the “save” metrics.
Every brand, creator, and business has them: the followers who scroll, lurk, and maybe even like a post here and there but never comment, share, or respond. Your followers are watching, but they’re not talking.
From sassy tweets to meme-driven TikTok videos, this “unhinged” approach is reshaping how companies engage with audiences. But what exactly is unhinged brand marketing, and why is it working? Let’s break it down.