Social media has come a long way since its humble beginnings, and it’s difficult to envision a world without it. It has evolved from a tool for sharing photos and interacting with old-school classmates into an essential business strategy. It’s become a virtual marketplace and workstation for businesses.
Users spending online a considerable part of their day force businesses to shift their marketing efforts from magazines and billboards to digital platforms. Currently, 72% of total marketing budgets are allocated to digital channels. Each requires niche pros and significant investments to reach and engage your target audience effectively. In
Influencer marketing is big business. Do you want to know what else it is? Expensive. Be prepared to spend many thousands of dollars if you want to partner with “big-name” personalities. But don’t let that scare you away. There’s another option: micro-influencer marketing. Through this strategy, you can