How Andres Benites Used Nuelink to Turn One Riverside Podcast Into 224 Posts and 55K Monthly Views

Ever feel like creating content takes less time than distributing it?

That's exactly the bottleneck Andres Benites faced before building a system that now generates:

• 224 social media posts every month
• 56 short-form video clips monthly
• 55,000 recurring monthly views

Using Nuelink, Andres transformed a few hours of podcast recording into a scalable content engine.

Meet Andres 👋

Andres Benites is the COO and co-founder of Orb Analytics Limited, a professional sports data analytics company.

Together with his childhood friend Ethan Borsook, Andres built Orb to:

• Expose fraudulent behavior in sports gambling
• Educate users about statistical profitability
• Promote responsible sports betting analysis

To grow their brand, they launched Ari Podcasts, a podcast focused on sports, betting, and analytics.

But while recording conversations was easy, distributing content consistently across platforms became a major challenge.

The Challenge: Great Content, Broken Distribution

Before using Nuelink, Andres handled everything manually.

Their old workflow looked like this:

• Upload podcast episodes manually
• Trim clips individually
• Post content platform by platform
• Repeat the process every week

This created several problems:

• Content wasn't posted consistently
• Some platforms were forgotten entirely
• Brand messaging felt disconnected
• The process became exhausting and demotivating

They had strong content and valuable insights, but no reliable distribution system.

The Workflow That Changed Everything

Instead of treating distribution as an afterthought, Andres built a repeatable content workflow.

Here's how the system works now:

1. Record the Podcast

Using Riverside. Andres and Ethan record natural, unscripted podcast conversations.

This keeps the content authentic and engaging.

2. Turn Long-Form Into Short-Form

Riverside's AI tools automatically create highlight clips from each episode.

This allows the team to quickly generate multiple short-form videos from a single recording session.

3. Automate Distribution With Nuelink

The clips and podcast content are pushed into Nuelink, where everything is automatically:

⭐️ Scheduled
⭐️ Organized
⭐️ Published across social platforms

Instead of manually posting everywhere, the entire process became: Set it and forget it!

This gave the team more time to focus on growing the business while the distribution system handled visibility.

Newsletter Distribution: From Substack to Every Social Channel

Beyond social media, Andres also uses Nuelink to automate his newsletter distribution workflow.

Instead of manually reposting every new Substack article across different platforms, Nuelink automatically shares each newsletter post, along with a custom caption to his social channels the moment it's published.

This allows him to:

• Publish once on Substack and distribute everywhere automatically
• Keep all social channels active and consistent
• Drive more traffic back to the newsletter
• Expand the reach of every post beyond email subscribers
• Save time by removing repetitive manual posting

By integrating Substack into the same automation system, the team can focus on creating content while Nuelink handles the distribution across all their social platforms

The Results

After automating their workflow, Orb Analytics turned content chaos into a structured media engine.

Monthly Output

• 4 deep-dive podcast episodes
• 56 short-form clips
• 224 social media posts
• 55,000 recurring monthly views

Biggest Improvements

• More consistent posting
• Stronger brand presence
• Better audience reach
• Less manual work
• A scalable long-term system

The biggest win wasn't just volume, it was consistency.

Every piece of content now gets multiple opportunities to reach new audiences automatically.

Andres's Advice for Founders

Andres's journey from "exhausted poster" to "media engine operator" boils down to a few key lessons for anyone trying to grow a brand:

• Stay Authentic: “Humans will always want to connect with other humans,” Andres says. People can tell when something is scripted.
• Build Systems Early: Don't wait until you're overwhelmed to automate. Build a workflow that is sustainable long-term.
• Stay Patient: Growth often takes longer than expected, but consistency is the only way to get there.

Ready to Turn Every Podcast Into Weeks of Content?

Andres's experience shows that creating great content is only half the battle. With the right system, a single podcast episode can become dozens of clips, hundreds of social media posts, and thousands of recurring views.