How to Grow Your Small Business with TikTok
In the last two years, TikTok has proven itself as a very powerful social media marketing tool. Whether you are relying on organic growth, advertising, or both, TikTok's unique format, and algorithm make it easier for a new and interested audience to discover your content.
With TikTok Shop being introduced worldwide, getting your small business in front of an audience on the platform has now become essential.
Table of Contents:
1. Create a TikTok Business Account
2. Join a Niche Community
3. Create Engaging Content
4. Maximize Your Content
5. Track Your Analytics
1. Create a TikTok Business Account
The features offered in business accounts hold many insights into your audience.
Like all other platforms, opting for business accounts is a better option for brands and companies. The features offered in business accounts hold many insights into your audience.
One of the biggest perks that come with business accounts is having very detailed analytics regarding your content, profile, and audience. This will give you a clearer idea of what your audience loves and what type of content to work on next. Having access to this feature will help you better monitor your performance and ensure that your brand is hitting its social media marketing goals.
A TikTok business account is not only important but essential if or when you plan to run ads for your brand on the platform. This feature will help you better monitor promoted content to help users discover your brand.
There are a few limitations that come with a business account including restricted choices of sounds, especially licensed music.
2. Join a Niche Community
TikTok is famous for hosting niche communities that boost engagement and have a far-reaching influence on industries outside of the platform.
TikTok is famous for hosting niche communities that boost engagement and have a far-reaching influence on industries outside of the platform. Just recently, BookTok, a very influential and engaged TikTok community, managed to help an inspiring writer land a six-figure book deal. BookTok, FoodTok, and PetTook are all very influential within the platform and their respective industries.
As a brand, you should be keeping tabs on the growing niches on the platform. Joining and engaging with a niche community in your industry will help you not only understand the thought process of interested potential customers but will also drive users to your own profile and then your website.
One thing you have to be aware of is that as a brand you have to reflect an authentic online persona while engaging with these communities. Sometimes, brand content misses the mark and comes off as cringy and gimmicky.
3. Create Engaging Content
TikTok offers content creators and brands a plethora of content types. This is very helpful in terms of always finding new and creative ways to engage with your audience. You can make sure that you are engaging with an interested audience by participating in hashtag challenges and TikTok trends.
Live streams are also in demand on the app. From Q&As to tutorials on how customers can make the most out of your products and services, there is never a shortage of fun and exciting ideas.
You can also work and collaborate with influencers in your industry on the platform. These influencers often appeal to a very engaged follower base that trusts their opinion and recommendations. Tapping into this trust can make wonders for a brand looking to grow on the platform and as a business.
4. Maximize Your Content
With many platforms now supporting short-form videos, cross-posting is now a great way to make the most out of your content.
Creating thoughtful and engaging content is a very time-consuming process. Often, brands and creators create platform-specific content that is posted only once and never again. With many platforms now supporting short-form videos, cross-posting is now a great way to make the most out of your content.
With a tool like Nuelink, you can automate your Reels and Shorts to auto-post on TikTok. This will allow you to engage your audiences across platforms without going through the trouble of manually creating posts for each platform.
Adding hashtags to your TikToks also helps you reach a new audience, especially with the platform’s algorithm that encourages discovery and rewards engagement.
5. Track Your Analytics
TikTok’s own analytics feature offers you metrics on profile views, follower growth, comment, likes, shares, and content views.
Viewing and analyzing the performance of your brand on the app is vital. TikTok analytics show you how your content is performing both in terms of engaging with your existing audience and attracting new people.
The insights analytics will affect your future social media strategy hopefully for the better as you take audience feedback into consideration. TikTok’s own analytics feature offers you metrics on profile views, follower growth, comment, likes, shares, and content views. These metrics are offered for the last 7, 28, 60 days, or any other date up to 60 days.
With 79% of TikTok users saying that they discover new brands on the platform, increasing visibility on the hottest platform right now is key for scoring new leads and generating sales.