If you are one of those people wondering, what do social media marketing agencies do? We are here to tell.
Social media marketing has risen to prominence in the last decade or so. Traditional marketing strategies have taken a back seat as people shifted focus from watching TV and reading magazines to connecting on social media. With this shift, social media marketing became a prime strategy for companies and businesses to generate leads and make sales.
In this blog post, we will detail some of the essential services social media marketing agencies offer their clients.
Table of Contents:
- Setting up a Social Media Marketing Strategy
- Creating Social Media Content and Campaigns
- Managing Social Media Platforms
- Conducting Social Listening
- Running Social Media Ads
- Managing Influencer Marketing
Setting up a Social Media Marketing Strategy
Aligning a client’s business goals with the agency’s strategy is what determines the success of a social media marketing plan.
Setting up social media marketing strategies is one of the most essential services an agency can offer. This includes deciding on a brand tone, what platforms to post on, and when to post content on each platform.
Based on their clients’ needs and goals for their business, social media agencies will be able to write an effective social media marketing strategy. Aligning a client’s business goals with the agency’s strategy is what determines the success of a social media marketing plan.
This service also includes researching a brand's targeted audience and social media and snooping on the competition. This helps agencies determine the type of content a targeted audience enjoys and interacts with online. Once this initial research is concluded, agencies usually set up social media accounts and create content for their client.
Creating Social Media Content and Campaigns
This in-house content development service is very in demand as it allows companies to have active social media platforms without diverting resources to create content.
This is not a service all social media marketing agencies offer but it is an important one nonetheless. Besides social media managers, social media marketing agencies often hire digital designers, content writers, and videographers to create social media content for their clients.
This in-house content development service is very in demand as it allows companies to have active social media platforms without diverting resources to create content. Based on the element determined while setting up a strategy, agencies produce content that aligns with a brand’s online image and the incoming marketing campaigns based on their target audience and emerging trends.
Managing Social Media Platforms
Agencies manage a brand’s entire social media presence from creating a social media calendar to posting content to platforms.
This is the core service all social media marketing agencies offer. Agencies manage a brand’s entire social media presence from creating a social media calendar to posting content to platforms.
This usually includes scheduling content and responding to comments. Many social media marketing agencies use social media marketing tools to help them schedule and automate content. Nuelink, one of the leading social media scheduling and automating tool, allows agencies to post to all major platforms from one dashboard.
Nuelink’s agency plan also allows for team collaboration on different social media content. A client can also access their content on Nuelink via an invite from the agency to participate in their brand.
Conducting Social Listening
This is a very important service and allows agencies to manage their clients' brand reputation on social media. This includes collecting customer insights and keeping in the loop on the latest industry developments.
Many agencies also opt to use tools like Keyhole to conduct their social listing reports. Social listening is essential for businesses online as it allows them to understand their community, manage crises, help with customer service and acquisition, and uncover market trends.
Running Social Media Ads
Running ads for brands on social media is a lot of work and requires experience in the field.
Organic growth on social media is not the only way a brand can interact with existing and potential customers on social media. Many agencies offer paid advertising services, many in fact are specialized in the paid advertising market.
Running ads for brands on social media is a lot of work and requires experience in the field. Each platform has its own requirement and setup to help brands reach their target audience via their paid ads. Paid social media content guarantees social media visibility and reach by an interested audience. Paid social media posts also offer brands insights into the habits of their customers on social media platforms.
Managing Influencer Marketing
Influencer marketing lends a sense of credibility and relatability to a brand.
Influencer marketing, similar to paid ads, helps agencies target their client’s potential customers directly. Unlike paid ads, influencer marketing lends a sense of credibility and relatability to a brand.
Many agencies also carry the burden of managing influencer marketing. This start from finding the appropriate creators to sponsor to the back and forth to finalize the branded content. Influencer marketing is more effective since followers tend to trust the opinion and recommendations of the creators they follow. Recent studies have shown that social media users trust social media influencers more than they trust traditional celebrities.
Whether you are looking for help with paid social media marketing or organic growth on social media, there is a social media marketing agency for you. Social media marketing agencies are always updating their services to the needs of an ever-changing and adapting market.