Easy Pinterest Marketing Ideas For Small Business Owners
Pinterest is often overlooked by business owners looking to put their brand in front of a new audience. It is, however, a very effective platform to promote your business whether you are an Etsy seller or a blogger, or anything in between. With 433 million users, 83% of them bought something because of the platform, Pinterest marketing is always a good idea.
Table of Content:
1. Share Blog Posts
2. Repin Content from Other Pinners
3. Create Rich Pins
4. Invite Pinners to Join your Boards
5. Become a Verified Merchant
1. Share Blog Posts
Blogging is a very popular genre on the app and tends to drive a lot of traffic.
Many people go to Pinterest looking for tips and ideas. So, the content on the platform tends to be educational. One way you can keep your account active and share educational and easy content on the platform is by posting blog posts. If they were your own, that will keep your page active and drive people to your blog, but you can also share other bloggers’ posts.
Blogging is a very popular genre on the app and tends to drive a lot of traffic. One way you can make this even easier is by automating your own blog or your favorite blogs in your industry. Nuelink, for instance, allows you to easily auto-post articles from many blogging platforms with an easy link, title, and cover photo.
2. Repin Content from Other Pinners
Besides posting aesthetic and educational content, Pinterest is unique in its curation of pins culture.
One easy way you can keep your audience on Pinterest active and engaged is by repinning content from other creators to your boards. Besides posting aesthetic and educational content, Pinterest is unique in its curation of pins culture. Create a few boards and repin content that suits your brand’s identity. Typically Blush, a Texas-based online clothing store, repins fashion-related pins and shares them with its audience.
You can type in your keywords, and spend some time curating content that your audience will enjoy. This will make your profile seem more thought of and add an endless stream of content a new audience can discover you by. This will also help you keep up with your industry, competitors, and what pinners enjoy interacting with on the platform.
3. Create Rich Pins
Rich pins are a type of pins that keep the information on your website and pins automatically synced no matter what.
As we said before, Pinterest is based on sharing aesthetic and original content and curating other pinners’ content. This maximizes the possibility of being discovered on the platform as people repin your content with their audience. So, the last thing you want to happen is for your pin to go viral without showcasing your business’s name and logo.
This is why you should always enable rich pins. Rich pins are a type of pins that keep the information on your website and pins automatically synced no matter what. Rich pins can be identified by the extra information that is included above and below a picture once a pinner clicks on it. This will allow you to keep your pins always relevant since rich pins accommodate any changes made to your website or profile.
4. Invite Pinners to Join your Boards
You can create boards with friends and industry experts to host a communal space for your audiences.
Pinterest allows you to invite collaborators to join in on the action. You can create boards with friends and industry experts to host a communal space for your audiences. This is a great opportunity for your profile, and your collaborators’, and will help increase traffic to your sites. Cross-promotion goes a long way in putting your brand in front of a new audience.
You can also invite loyal customers to join in. They can repin their favorite content on the platform and share ideas with your audience. This is very helpful as they will know exactly what other potential customers are looking for and loving.
5. Become a Verified Merchant
We talked in a previous blog post about the importance of becoming a verified merchant on the platform in order for you to leverage the platform to its fullest. This program helps pinners browse and buy products from businesses on the platform vouched for by Pinterest.
Besides getting a checkmark by your name and “Verified Merchant” by your handle, you will have access to the Shop tab. In this tab, users will be shown your products with a direct link to your website and the price listed. This is a free feature and according to Pinterest, verified merchants see about 17% higher conversion rate than those who aren’t.
This is it for this post, but you can read more about how you can leverage Pinterest to promote your brand in our other posts. One last thing to keep in mind is that Pinterest is a visual platform that thrives on aesthetically pleasing and educational content, so filming and posting high-quality photos is essential.