How to Promote Your Etsy Shop on Social Media

How to Promote Your Etsy Shop on Social Media
Photo by Vladimir Proskurovskiy / Unsplash

Social media is an amazing marketing tool to put your Etsy shop out there. Although Etsy SEO is a great way to generate leads and sales, it is not enough to keep you afloat and make this your primary source of income. Social media is an amazing and free marketing strategy to reach an audience for any business, but especially one that is primarily online.

Like it or not, posting on social media is part of your job as an Etsy seller. This blog post will cover how to promote your business on social media.

Table of Contents:

How to promote your Etsy shop on Instagram

Besides posting your product pictures, you can take your audience behind the scenes.

Instagram is an amazing platform to promote your products. The platform’s aesthetics is ideal to promote your handmade artisan products. Although Instagram is retiring the Instagram Shop tab, it is still an amazing platform to redirect an interested customer to your Etsy shop.

You can use Nuelink to automate your Etsy listings as Instagram posts. This will allow you to stay active on the platform, promote your latest collection, and save time on manually posting every listing on the gram. An important thing you have to keep in mind with social media marketing is consistency, and this is where Instagram automation comes in clutch.

Besides posting your product pictures, you can take your audience behind the scenes. This will build a connection with your audience beyond what you can do on your Etsy shop. Using hashtags is an Instagram must, especially for a small business. Using your industry hashtags allows you to engage a new audience who wouldn't have been aware of you otherwise.

How to promote your Etsy shop on Facebook

There are a lot of groups on Facebook that are tailored for Etsy sellers and the main objective is to promote new Etsy shops.

Facebook is very similar to Instagram; they are owned by the same company, so it is only fair. One of the things that differentiate Facebook from Instagram, and other platforms, is Facebook Groups. Facebook Groups is a great way to get introduced to a new audience. There are a lot of groups on Facebook that are tailored for Etsy sellers and the main objective is to promote new Etsy shops. You can join a number of Facebook groups and post on them to promote your business. Some of the popular Etsy Facebook Groups are Awesome Etsy & Ebay Artist and Vintage, Etsy Seller Support, and Etsy Success.

You can post your Etsy listings directly to your business Facebook page using an automation tool like Nuelink. One thing you have to keep in mind with Facebook is that it is not a great platform to promote to a younger demographic. If your demographic is younger, TikTok or Instagram is a better use of your time and resources.

How to promote your Etsy Shop on Pinterest

If you are an Etsy seller and you are not on Pinterest, I don’t know what you are doing. Pinterest is the place for people to sell aesthetically pleasing products. Unlike Instagram, Pinterest caters to small businesses that sell their products online. You can add your Etsy shop link directly to your pin and potential customers will find themselves in the product’s Etsy listing as soon as they click on the pin.

Usually what you have to do is create customized pins for each Etsy listing to post on the app. You can make your life easier by using Nuelink to automate your listing directly from your Etsy shop to your Pinterest account. Make sure to add descriptions of your products using your industry keywords. Using the correct keywords is important to ensure that your products pop up on the app when people run a search. The best way to determine relevant keywords is by snooping on your competitors’ Pinterest and determining what keywords they use.

How to Promote your Etsy Shop on TikTok

TikTok may not be everyone’s cup of tea, but it is an amazing platform to be active in as a small business.

TikTok may not be everyone’s cup of tea, but it is an amazing platform to be active in as a small business. You can start your TikTok journey by exploring your niche on the platform and the content others in your industry post on the platform. You can search your niche or your industry hashtags to determine the kind of content TikTok users enjoy.

From what we have observed, people enjoy watching the entirety of the process from the making of the goods to the packing accompanied by voice-overs to explain the process or answer questions. These are all things you will already be doing, the only difference is that you need to film and edit to share on Tiktok.

It is also important to point out that you can share your Tiktoks as Reels on Instagram or Shorts on Youtube for maximum exposure. All three platforms are available on Nuelink and you can automate a post to go on all three platforms all at once.

As a seller on Etsy, you probably spend the whole day making your amazing artisan products for your shop and uploading them to the platform. You probably don’t have the time or energy to go the extra step by promoting your Etsy shop on social media, but it is part of the job and has to be done. We hope that these tips and trick makes this process easier for you and let you focus on your amazing creations.

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