5 Client Retention Strategies for Social Media Marketing Agencies that Actually Work
Starting a social media marketing agency requires a lot of capital and hard work. However, you still have your work cut out for you even then. For your business to continue growing, you will need to learn how to keep clients happy and content with your work. This requires building strong relationship ties with your client and boosting client retention.
In this blog post, we will address five of our favorite client retention strategies that will ensure the sustainability and stability of your social media marketing agency.
Table of Contents:
- Deepen your Connection with your Client
- Identify your Client's Concerns and Address them
- Test New Strategies
- Show Knowledge of their Industry
- Be Forthcoming with Your Client
Deepen your Connection with your Client
To allow you to build a deeper connection with your client, you will need to continuously seek their feedback and ask relevant questions.
It is quite important to build a long-lasting relationship with your clients for multiple reasons. For one, it is essential that you truly understand the needs of your client to make sure that your strategies align with their objectives for their business.
Also, having control of one’s online image is a scary thing. Your client will have to implicitly trust you and your expertise in the field. You will have to present yourself as a trusted expert in social media marketing and their industry. As a trusted manager, you will have a genuine influence on your client and will be able to give them sound advice based on their needs and resources.
To allow you to build a deeper connection with your client, you will need to continuously seek their feedback and ask relevant questions. This will show that your agency is willing to not only do the necessary work but also seeks ways in which you can improve for optimal results for your client.
Identify your Client's Concerns and Address them
It is important that you actively react to clients’ feedback as this will help you retain your client.
As we have addressed already, your main job as a social media manager is to find solutions to clients’ concerns. Besides seeking their feedback, which we have already hit on, you will need to practice active listening. Make sure to set time aside at least once a week to address not only the progress of their social media campaign but also your partnership. This will help streamline the workflow and the back the forth between your agency and the client.
Once you identify your client’s concerns, you will need to address them. It is important that you actively react to clients’ feedback as this will help you retain your client. Once you address their concerns in a timely manner, make sure to get back to your clients and inform them of the steps taken to address their concerns.
Test New Strategies
To retain clients, you will have to show your clients that you are not set on your old tricks and are willing to expand your horizons.
As the competition gets fiercer and fiercer, you will have to stay on top of the game. To retain clients, you will have to show your clients that you are not set on your old tricks and are willing to expand your horizons. By taking a proactive approach to implementing new strategies, you will be able to connect with and address your client’s needs in a timely and relevant manner.
You will also need to identify emerging trends and jump on the opportunity of new social media platforms.
Show Knowledge of their Industry
This is an important strategy in your efforts to retain customers. We have talked in a previous post about the importance of establishing yourself as a figure of authority in your client’s industry and even the value of limiting your offering to one industry.
This strategy is very important to allow you to fully communicate with your clients. You will need to understand the ins and outs of their industry and get accumulated to the lingo. This will be important to fully understand the needs of your client and also create targeted campaigns.
Be Forthcoming with Your Client
Clients appreciate honesty since that is what will help them grow as a business.
It might be tempting sometimes to sugarcoat the truth, but in the long run, it is not worth it. Clients appreciate honesty since that is what will help them grow as a business. When you are setting social media goals for your clients early in your work relationship, make sure to set attainable goals. When you sit with them when the time comes to renew your contract, you will not be left with broken promises.
One way you can be forthcoming with your clients is by giving them access to their workspace on the social media management tool you use. Nuelink, for instance, has an agency plan that allows you to invite team members to help with the workload. But most importantly, you can invite clients to view the latest social media campaigns you are working on for their brand.
The work to retain clients and have them renew your contract start from the day you win them as a client. Building an excellent work relationship and providing timely responses to their concerns will be great incentives to continue working with your agency.