5 Easy and Effective Ways to Drive Traffic to Your Blog
Writing a blog can be very rewarding as you see people reading and loving your content. It can also be very frustrating trying to drive more traffic to your blog while maintaining your blog’s base readership. Building an audience is a ton of work, especially for blogs.
Nowadays, the most popular medium is visual, social media especially, while blogging has taken a back seat. However, hope is not yet lost. In today’s blog, we will share with you 5 effective ways to increase traffic to your blog.
Table of Content:
SEO Keyword Research
Write Evergreen Topics in Your Niche
Match Your Search Intent
Maximize Internal Links
Promote Your Blog on Social Media
SEO Keyword Research
Besides, helping you know what topics are popular in your niche, keyword research tools help you gauge the level of competition each topic has.
Maybe when you started your blog, you probably just picked up your laptop and started typing about a topic you love. The problem with this approach is that you run the risk of people not finding your blog posts.
Conducting an extensive keyword research for each one of your blog posts will help you have a clear idea about the different topics people in your niche read about. From there, you will also be able to compile a list of keywords to add to your blog post. Google will recognize these keywords and recommend your blog to people looking to find answers.
We always run keyword research before we start the writing process on our blog posts, this one included. While we usually already have a topic in mind based on what our audience love to read and our niche, this research affects how we word our blog and the different headings. Ahrefs, Wordstream, and Semrush are our keyword research tools of choice. Besides, helping you know what topics are popular in your niche, keyword research tools help you gauge the level of competition each topic has.
Write Evergreen Topics in Your Niche
Evergreen content has better ROI as the search traffic will grow over time.
While writing about a trending topic can be tempting, that cannot be a long-term strategy for your blog. Trending topics have a very short expiration date. While they will drive traffic to your blog for a couple of weeks, their value will fade quickly.
Evergreen content on the other hand is search-optimized content that stays relevant for a long period of time. Evergreen content has better ROI as the search traffic will grow over time. Besides doing keyword research, you can determine evergreen topics by analyzing the frequently asked questions by your readership. “How to” articles tend to retain their value in the long run, and so do tips and trick blog posts.
Just keep in mind that people read your blog because you are an expert in your field. Try not to vary a lot from your chosen niche when deciding on new topics.
Match Your Search Intent
One way Google decides what content to recommend to which user is by determining search intent. Search intent is basically the purpose of an online search. There are three types of search intent, educational, navigational, and commercial intent.
You have to match your blog goals with the search intent. If you are looking to sell a product on your blog that has a commercial intent while writing a blog about your industry tips that has an educational intent.
You can determine the search intent of keywords by looking at the top result on the search engine results page. “Best laptop”, for instance, has a commercial intent since the SERP ranks different websites and blog posts reviewing different gadgets.
Maximize Internal Links
Internal links also help paint a full picture of a topic without writing lengthy and extensive blog posts.
While you write different blog posts about topics in your niche, some ideas may be repeated. You can just go ahead and reiterate your ideas, or you can boost your SEO by using internal links.
Internal links are any links that you add to one blog post to refer to another blog post. This will help both the algorithm and your readers find different content within your blog. Adding internal links also helps increase visibility and aids Google with navigating your site.
Internal links also help paint a full picture of a topic without writing lengthy and extensive blog posts. This will allow your audience to click and read about a topic in more detail without feeling intimidated by the length of your blog post. This is also called contextual links. This is great for SEO because the more links a page or a blog has, the more important it will appear to Google.
Promote Your Blog on Social Media
Platforms like Instagram, Twitter, Facebook, and especially Pinterest are blogging centrals.
Speaking of internal links, we have a dedicated post about how you can promote your blog on social media. However, we will address this briefly in this blog post since it is an important point and could make or break your blog's visibility and traffic.
Maybe not all platforms appeal to your audience but having an online presence is essential to growing your readership. Platforms like Instagram, Twitter, Facebook, and especially Pinterest are blogging centrals. They help you get discovered on Facebook Groups and Twitter communities.
One way you can actively and consistently promote your blog without investing too much time into social media marketing is by automating your blog posts. Nuelink allows you, among other things, to auto-post your blog articles as social media posts with a direct link to your blog. Once you set up your automation, you are set to go indefinitely.