Many think that social media marketing is easy, you just create a post and click on share. Effective social media marketing, however, takes a lot more than that. Agencies, especially, feel pressure to create effective social media marketing campaigns around the clock for their clients.
To make it on social media you need a bit of help. In this blog post, we compiled five social media marketing tips proven to be effective and easy. These tips yield results on social media without you having to bend backward for each and every campaign.
Table of Content:
- Decide on a Schedule and Stick to it
- Create Targeted Content
- Play with Different Content Formats until One Sticks
- Partner with Nano and Micro-influencers
- Use a Social Media Management tool
Decide on a Schedule and Stick to it
By consistency, we refer to consistency in posting time, frequency, and overall tone and quality of your content.
Each social media platforms have its own recommended best time to post your content and campaigns on. It is a great starting point to create a consistent posting schedule for each of your clients’ brands. However, these posting times may not work for specific audiences.
Before committing to a fixed schedule, share a few posts at different hours of the day and during different days of the week. The analytics from these posts will help you better determine the best posting times for your targeted audience.
Once you decide on a social media schedule, you must maintain consistency on your clients’ social media platforms. By consistency, we refer to consistency in posting time, frequency, and overall tone and quality of your content. Creating a social media content calendar is one way to make your schedule more concrete. This will help you stay on target and hold you accountable.
Create Targeted Content
To make your content as effective as possible, you need to focus on an audience that is interested in what you are trying to sell them.
Creating general social media content is only one step better than creating no content at all. Posting on social media without prior research and hoping for the best is not a strategy that works well for most. To make your content as effective as possible, you need to focus on an audience that is interested in what you are trying to sell them.
One way you can determine what type of content your target audience love is by snooping around in online communities. Niche industry online communities will help you determine what type of content your audience interacts with on social media.
If you want to make your life even easier, you can use social listening tools. Keyhole, for instance, helps you determine what an online audience is saying about your client’s brand and industry. Using these insights from niche communities and social listening will help you point down your target audience and better cater to their needs.
Play with Different Content Formats until One Sticks
The only way to determine your format/s is basically a process of trial and error.
Short-video format, long-video format, Carousel, polls, and threads are a few content formats available on major social media platforms. It can be hard to decide what type of format works for your audience. The only way to determine your format/s is basically a process of trial and error.
As we have discussed, sometimes the only way to determine what will work for you is by continuous testing. You can play around with different content formats on different platforms and determine your ideal format based on your posts’ analytics.
Tracking likes, comments, shares, and website clicks will help you understand what your audience enjoys best. Depending on your set goals and these metrics, you will be able to make an informed decision on the best content format for your clients’ brands.
Partner with Nano and Micro-influencers
Nano and Micro-influencers, from 5,000 to 100,00 followers, are usually a better option than Macro-influencers.
Besides posting on social media and interacting with your audience, socializing on social media goes beyond that. An effective way many brands and content creators engage a new audience is by partnering with other influential creators.
Influencer marketing is very common nowadays and for a good reason. Influencers usually have more ROI than other marketing strategies and bring a sense of authenticity and relatability to a brand.
Before you start DMing big influencers, hold up! Deciding on who you should partner with needs a bit more research. First, you will need to decide which influencers actually have an “influence” in your niche industry and are recognized by your target audience.
Nano and Micro-influencers, from 5,000 to 100,00 followers, are usually a better option than Macro-influencers. Other than they are more likely to agree on a partnership, their audience usually tends to be more moved to support them. Their communities tend to be more tight-knit and supportive of the influencer’s business endeavors.
Use a Social Media Management tool
At the beginning of this blog post, we promised easy and effective tips, and using a social media management tool hit both points on the head. A good social media management tool can help you with anything from scheduling content on all major platforms to automating other sites to post on your clients’ social media profiles.
Nuelink, for instance. Has different effective features that make social media marketing easier. They also offer different plans for agencies depending on their needs and size. Besides automation and scheduling, you can have access to a content library and cross-post content across platforms.
Social media marketing is a lot of work and takes endless days of planning and creating, but on certain tasks, you can opt for the easy road. You just need to decide what strategies work best for your audience and get some help from capable SaaS tools.